Melbourne Airport Launches Chinese Mobile Site

Melbourne Airport Launches Chinese Mobile Site
SHARE
THIS



With Chinese passengers numbers increasing and the subsequent demand for localised content, premium products and tourist information, it made sense for Melbourne Airport to release a mobile site, aimed solely at the Chinese market.

Working collaboratively with Melbourne Airport and Chinese language / culture experts, Hardhat designed an online experience that does just this with content divided into three key sections; Shop and Eat, At the Airport and Explore Melbourne.

The site elegantly guides users through content via rich imagery, time based offers and contextual messaging creating a fluid mobile experience whilst promoting Melbourne Airport and the great city of Melbourne.

To access the app, Chinese passengers are encouraged to scan a QR code from promotional material in the arrivals area and other key locations around the terminal.

As Andrew Gardiner, Executive of Customer at Melbourne Airport said, “The Chinese premium passenger market has shown exponential growth over the past few years, but they lacked a specific channel to cater to their needs. This mobile site acts as a warm welcome to Melbourne and of course Melbourne Airport.”

Check it out here: http://welcometomelbourneairport.com/

Latest News

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”
  • Media

Federal Court Finds APN Outdoor/JCDecaux Acquisition “Legally Effective”

The Federal Court of Australia has given JCDecaux’s acquisition of APN Outdoor the green light. According to a release from APN Outdoor, the Federal Court of Australia has “approved the scheme of arrangement in relation to the JCDecaux transaction”. It adds: “APN Outdoor confirms that an office copy of the Court orders has been lodged with […]

WPP Scores Panadol’s Global Media Business
  • Advertising
  • Media

WPP Scores Panadol’s Global Media Business

GSK Consumer Healthcare has appointed WPP to support its global Panadol business, following a competitive pitch process. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR and communications for the global Panadol brand. The work will be delivered by a bespoke team led by CEO […]

Michelle Guthrie (Managing Director, ABC) at Radio Alive 2017
  • Media

Michelle Guthrie To Sue ABC

Former ABC managing director Michelle Guthrie is taking her ex-employer to court, according to several media sources. As reported in The Australian, Guthrie lodged papers with the Fair Work Commission earlier this week, citing unfair dismissal. Guthrie was fired half-way through her five-year term as managing director of the public broadcaster. The move follows news last week communications […]