Meet The People Shooting Australian Life

Meet The People Shooting Australian Life
SHARE
THIS



Many, rather than few, will always deliver a richer tapestry of modern Australian life. That’s why Getty Images photographers, recruited from the Canon communities, are as diverse as the subjects they shoot. Meet just three of them below to understand how its ‘This is Australia’ collection captured its authenticity.

Belinda Howell: A lifelong passion

Gold Coast photographer Belinda Howell has a bubbly enthusiasm, which quickly proves contagious. Discovering the ‘This is Australia’ program after stumbling upon the Canon Collective, the literacy teacher now attends as many events as her busy schedule allows.

So where did it all start?

In early high school, I was always the one who photographed everyone, wanting to preserve memories. I did a photography class and spent most of my lunch breaks in the darkroom, trying to get the perfect image. Being unsupervised meant using up as much expensive photo paper as I wanted!

And now you’re part of ‘This is Australia’

I’d been to three Canon Collective workshops in Brisbane and travelled to Sydney for the Getty Images workshop. I’m willing to give anything a crack. I take things on board, listen to what people tell me and vow to get just that little bit better every day.

What was the potential they saw in your style?

I like images to be emotive. My favourite subjects are families and children. After years of teaching primary school I’m very comfortable with kids and I know I can capture their spirit in a shoot. Being accepted by Getty Images gave me the chance to shoot to a brief and share what my little Australian family looks like with the world.

Is diversity in images important to you?

Totally. It’s what makes Australia the amazing place it is. I’ve photographed people from South Africa, Asia and India and I’ve got lots of Maori friends from New Zealand and friends from the Cook Islands. I love photographing anyone willing to share who they are – with me and the world.

One of my subjects came out of the blue. I went to mum and dad’s in Mt Tamborine to shoot some macro images. When I arrived, dad was working in his garden in an old hat and overalls. It backs on to beautiful rainforest and there he was outside his old wooden shed… A nearly 70 year old ‘Englishman’ who emigrated fifty years ago, pottering around in his piece of paradise. I thought, “It doesn’t get more Australian than this” and started photographing him instead.

Embed from Getty Images

Photography by Belinda Howell.

Attila Csaszar: From Budapest to a Vegemite Spread

The latest Vegemite ad is filled with Australian icons.

Attila Csaszar’s evocative photos of a Muslim surfer caught the eye of Thinkerbell, Vegemite’s new advertising agency when they searched Getty Images for ‘Tastes like Australia’.

For full-time freelance photographer Attila, it’s been an incredible journey – as a 2003 graduate in Budapest to Canon Collective workshops in Brisbane to participating in the ‘This is Australia’ program by Getty Images and Canon.

Your background in Australia is in editorial photography?

I started in Perth and became a staff photographer with Business News WA shooting powerful business people and politicians like Malcolm Turnbull and Julie Bishop.

You learn pretty quickly that these guys don’t pause in their tracks – and if they do, it’s only for the briefest time. The quick shot not only gets the page, if you have an eye for seeing a situation as it develops, you can also catch the personality before they have time to put on their ‘game face’.

So, tell us how your content ended up in the Vegemite ad? 

I saw Getty Images was looking for surfers, especially female. As the brief was ‘Multicultural Australia’, I thought it would be fantastic to find a female Muslim surfer. The rest, as they say, is history!

I’ve had many compliments about the series and its inclusion in the Vegemite commercial, so I hope the whole collection will have an impact on perceptions of multi-culture.

How important is diverse imagery in advertising to you?

Very! Diversity is great in any form of life and with clever advertising it might help to change perception. I think Canon and Getty Images have a great audience to generate discussion.

Embed from Getty Images

Photography by Attila Csaszar.

Marnie Griffiths – TAKING THE FIRST STEPS TO EXPOSURE

To say Marnie Griffiths is a talented enthusiast doesn’t even come close to the excitement she exudes talking about the joys photography brings her. In fact, the only thing bigger than her laugh is her heart. She spent years teaching hearing-impaired children literacy skills and still gets a buzz when she catches up with them in the street.

Where did it all begin?

In the dim, dark days of film. I wasn’t too good on working out exposure times and the results I wanted weren’t coming out. Then my sister surpassed me in photographic talent and it was: “Next… thank you!” I’ve still got that camera – and it’s still got a roll of film in it. Then I bought a Canon DSLR for family photos and it reinvigorated my passion.

And it was all a path to Getty Images

I heard about the ‘This is Australia’ program from the Canon Collective. I submitted my images and every day was checking to see if my name was on the acceptance list. One day it was there! I was so excited – and they’ve now accepted about 300 images and I’ve already sold a few.

What do you think makes your images stand out?

I’m putting a lot of effort in going out and getting the images that haven’t been taken. For the ‘Repicturing gender’ brief I’ve spent many hours getting shots of female BMX riders. They’re awesomely talented. They have the most frightening stacks on their bikes, then just get up and dust themselves off. All the riders support each other checking to see if they’re okay. With Getty Images, it’s all about looking for a different angle, a different aspect. Everyone brings their own ideas and this is just one of mine.

Is diversity important?

Of course. Photography has the power to show another beautiful side of life. I choose to submit images that see another side of us. Australia really is diverse, made up of a myriad of cultures, and our advertising should reflect that.

Embed from Getty Images

Photography by Marnie Griffiths

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]