Meet Our Creative Advertising And Design B&T 30 Under 30 Winners!

Meet Our Creative Advertising And Design B&T 30 Under 30 Winners!
SHARE
THIS



There were a lot of wonderfully talented people handed large glass gongs for their work at last Thursday’s B&T 30 Under 30 Awards. And to continue the celebrations we want our audience to meet the young guns from each section of the industry.

Below we have the five creative individuals who nabbed a coveted B&T 30 Under 30 Award for their work in advertising and design. Coming up across the week will be everyone else. See all the winners here and photos here, and check out some little titbits about the ad/design guns below, posing for a celebratory photo with Ashley Sheard, sales director from News Corp and one of our lovely sponsors.

Archana Murugaser – Copywriter at The Monkeys

Archana has never met another Sri Lankan woman working in adland in her seven years within the creative industry. “I know I’m under-represented in most creative departments around Australia,” she says, but stresses this is what keeps her from taking her career for granted. As a young girl at 12 she saw the struggles her mother went through trying to find work in the industry, despite her being a successful copywriter back in Sri Lanka.

archana

It’s made Archana even more determined to succeed. And succeed she has! After falling into advertising at uni, she embarked on three internships with big name companies; JWT, DDB and Saatchi & Saatchi.

Her first grown up job was at creative agency Us Sydney in 2010. She was involved with creating a Nike running event for women, a brand relaunch and came runner up in the Australian Young Lions competition.

She then moved to Bashful where she won her first AWARD, APMA and Spikes awards. During this time she also created the work she’s most proud of – a sculpture that was selected for Sydney’s coastal art exhibition, Sculpture by the Sea. From there Arnold Furnace called her name, before moving to Havas and winning employee of the year.

Now she’s at The Monkeys, the agency she’s wanted to work for since she started. It’s only a few months in, but already she’s got an international print campaign under her belt and two more brand projects.

Tara Shelton – founder at Dream & Do

It was 2012 and Tara wanted to create gifts for girls, made by girls, minus the cheese factor of inspirational messages. She founded her first company, a beautiful hanky brand called Moi Self. Her hankies were featured in InStyle, Vogue and Hello May, and hanky stocks in New York and Hong Know, Tara’s design and creativity was highly recognised with an incredible win of Young Designer of the Year.

tara shelton

But one company wasn’t enough for Tara. Just under two years ago, she founded her second business, a design and branding agency called Dream & Do in Sydney. It’s clear Tara has creativity bursting out her every pore. And creativity is what she says every business needs. Ideally, Dream & Do will move beyond an agency and into a creative space with a café and bookshop attached.

One downside in the design industry though, she says, is the lack of originality. “A lot of designers out there simply provide aesthetic answers that are on-trend to briefs rather than strong thinking, design and creativity. There’s a lot of talking design lingo and pulling the wool over clients’ eyes, which is an inauthentic way to do business. We try to break down those barriers.”

With a new little bub gracing her apartment the notion of finding balance between work life and home life is becoming much more apparent to Tara. And when asked to describe her attributes in no more than five words, she said: “Passionate, creative, dedicated, positive, authentic.”

John Marshall – senior account director at Ogilvy & Mather

John has won the David Ogilvy award (best employee of the year) twice. That’s more than a many can say. In less than five years he’s transitioned from just graduating from university to group account director.

It didn’t take long for Ogilvy to snaffle up John when traversed the ditch from New Zealand.

john marshall

After just five days in our fine country, and a year of account coordinating at GSL Network and full-time study in New Zealand, he was offered a job at Ogilvy & Mather to work on the agency’s St George business.

A mere six months later – and with the client’s strong endorsement – he was promoted to senior account manager. Then, in November 2013, he was made account director to lead the agency’s blue-chip account, Coca-Cola. Leading the biggest and most creative piece of business in the Ogilvy portfolio is where he excelled, helping to develop world-class campaigns that won numerous awards.

After 18 months he was asked to lead the newly won Lion business as a senior account director. The agency’s first task was a brand relaunch for Hahn SuperDry, and the subsequent ‘Experience Collectors’ platform helped drive strong sales growth in a declining category. Now he leads the agency’s Lion and Seafolly accounts.

Leadership to John is not about being front and centre or craving the spotlight. Rather it’s having the courage, conviction and confidence to build your team up, so that each one of them can make the right call at the right time, even if you are not present in the room.

“A great leader is authentic, compassionate and has a strong value base that he or she never waivers from,” he says, “even during intense adversity. I hold all these principles very close to me, and work hard on a daily basis to ensure that I continue to live up to them.”

Craig Adams – strategy director at Naked Communications

Despite the agency’s name, we assume Craig always comes to work fully clothed. He has been at creative agency Naked most of his industry life, having started at the British version before transitioning to the Sydney office.

craig adams

Beginning ad life in London as a junior strategist in 2008, Craig soon displayed the full force of his talent and jumped to communications manager before launching a sustainability marketing division within the agency called Naked Planets. He also lectured at the London College of Communications and the School of Communications Arts in 2010-11 on opportunities for advertising in solving environmental challenges.

When he was recruited to the Sydney office in 2013 he broadened his skills as a campaign strategist and was promoted in 2015 to strategy director at just the mere young age of 28.

Still, it’s not just his work that sees his unwavering dedication. Craig also launched the Sydney chapter of Good for Nothing, a global movement of creative people who volunteer their skills to local social enterprises. Launching in 2014, the movement has amassed 233 volunteers, run four events and helped seven causes.

And in his eyes what needs to be improved in our industry? “Our future. Currently, I fear, we don’t have a very good one.

“Advertising agencies need to rebuild their reputation as the best problem solvers to turn to for advice and solutions. The ones that are truly in touch with people, and fiercely up to date with the nature of their relationship with media, brands and each other. The ones that are worth the money to engage.”

Looking at the change the advertising industry has experienced in just the past ten years, it’s impossible to ignore the fact that the next five years will hold even more disruption, he says. “Bring it on.”

Madeleine Livesey – project director at The General Store

Starting out a lawyer doesn’t usually present the ultimate advertising talent – but that’s exactly what happened to Madeleine.

She studied a double degree in Law and Communications at UTS in Sydney and worked as a lawyer at Gilbert + Tobin in Intellectual Property and Mergers and Acquisitions. Her most memorable case was a copyright suit over pornographic DVDs, which required Madeleine to work late into the nights labelling ‘evidence’ by summarising the titles of the DVDs down to names that wouldn’t make the judge blush. “Funnily enough, I could never quite shake the feeling that the career path I was heading down wasn’t the right one for me.”

MADELEINE LIVESY

Luckily her marketing break finally came. A start up retail strategy and creative agency called The General Store was looking to hire their first employee, a Project Director. Madeleine took a chance on The General Store and The General Store took a chance on her. This leap of faith was a major turning point in her career, and her life.

Her boss, Matt Newell, said she’ll make a smashing future leader because she cares, she is respected and she’s a good teacher.

“It’s easy for a young person to take a role in a big agency, surrounded by the safety nets of existing process and systems,” he says. “But Maddie has taken the harder path of joining a start-up agency that is trying to define new ways of working and ways of delivering on big promises. Here, she is playing a pivotal role in building a business out of nothing. And every award that we have won, is largely because of what Maddie has delivered.”

When asked to describe her attributes in five words or less, she says: “Tenacious, energetic, inquisitive, supportive.”

30u30_Sponsor-bar-1

Latest News

Digital Breadcrumbs: Picking Up The pieces your competitors leave online
  • Opinion

Digital Breadcrumbs: Picking Up The pieces your competitors leave online

In this guest column, Meltwater’s area director, David Hickey (pictured below), says a quick glance at the mountains of data your competitors are producing can fast prove a boon for your business too… It’s time for businesses to start paying attention and embrace the new digital reality we’re living in. We are currently in the […]

Opinion

by David Hickey

David Hickey
“The Rock” Leads a Flotilla Of Athletes In Huge Under Armour Campaign
  • Campaigns

“The Rock” Leads a Flotilla Of Athletes In Huge Under Armour Campaign

US sportswear giant Under Armour has enlisted Dwayne “The Rock” Johnson to front a series of inspirational new ads featuring a host of sport stars and fitness icons. Created by Droga 5 the campaign is called “Will finds a way” and includes eight ads in all. Johnson aside, the spots include actress and martial arts star, Zoe Zhang. Fellow […]

by B&T Magazine

B&T Magazine
Facebook founder and CEO Mark Zuckerberg arrives to testify during a Senate Commerce, Science and Transportation Committee and Senate Judiciary Committee joint hearing about Facebook on Capitol Hill in Washington, DC, April 10, 2018. / AFP PHOTO / SAUL LOEB        (Photo credit should read SAUL LOEB/AFP/Getty Images)
  • Media

Free TV Calls For ACCC Oversight Of Facebook & Google

In a submission lodged with the ACCC inquiry into digital platforms, industry body Free TV today called for greater regulatory oversight of Facebook and Google. The FreeTV submission identifies a number of key areas of concern: Heavy regulation on traditional media providers and almost none on Facebook and Google Questionable claims about the reach, viewability, […]

APN Outdoor Confirms Retention Of Three Key Contracts
  • Media

APN Outdoor Confirms Retention Of Three Key Contracts

APN Outdoor has used its annual general meeting to announce three key contract renewals: Transport for Brisbane, Transdev Melbourne and Adelaide & Parafield Airports, for multiple years. Company CEO and managing director, James Warburton, said: “These contracts represent an important part of our advertising offering. The far-reaching impact they provide delivers a compelling proposition and cements our commitment […]

Women In Media Profile: Olivia Warren
  • Media

Women In Media Profile: Olivia Warren

It's the latest in our Women In Media profiles, and this one is so good you'll possibly get a nervous twitch somewhere.

by B&T Magazine

B&T Magazine
LIDA Delivers Series Of Animated Info Bites For Busy Marketers
  • Marketing
  • Media

LIDA Delivers Series Of Animated Info Bites For Busy Marketers

M&C Saatchi Group’s customer engagement specialist agency, LIDA, has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game. ‘60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking. Launching today, the first video, ‘Success in 6 Seconds’, […]

Naked And Gidget Foundation Want Australians To Start Talking
  • Campaigns

Naked And Gidget Foundation Want Australians To Start Talking

Today Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA). The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program […]

MKTG Integrates Telstra Tracker Data With LED Signage At AFL Stadiums
  • Marketing
  • Technology

MKTG Integrates Telstra Tracker Data With LED Signage At AFL Stadiums

For the first time ever, AFL spectators will be able to view real-time Telstra Tracker player data via in-stadium LED signage, thanks to the combined efforts of Telstra, Champion Data and MKTG. By integrating the Telstra Tracker data into the LED signage at the MCG and Etihad Stadium, fans will receive contextually relevant information from […]

Westfield Shows Off New Visual Identity In Line With Fresh Digital Offering
  • Marketing

Westfield Shows Off New Visual Identity In Line With Fresh Digital Offering

Scentre Group has unveiled a new brand look and feel coinciding with the re-launch of the Westfield.com.au and Westfield.co.nz sites. This digital-first visual identity sees a shift towards creating a more contemporary, invigorated and colourful brand, reflective of Westfield’s in-centre experience. The iconic Westfield logo will continue to lead brand communications, supported with a new […]

The Age Of The Ephemeral: Why Experiential Marketing Is Compulsory This Year
  • Marketing
  • Opinion

The Age Of The Ephemeral: Why Experiential Marketing Is Compulsory This Year

In this guest post, Keep Left’s head of consumer engagement, Johanna Murray (pictured below), explains the merits of experiential marketing, as well as sharing some tips on how to do it – and do it well. Humans love to label things – especially intangible things, like time. We like eras and ages and eons because they […]

Opinion

by B&T Magazine

B&T Magazine
The Top Social Media Marketing Trends For 2018
  • Advertising
  • Marketing
  • Technology

The Top Social Media Marketing Trends For 2018

This trends report is a must-read for all marketers, although it contains no news on the return of the bubble perm.

by B&T Magazine

B&T Magazine
How To Give And Take Feedback At Work
  • Opinion

How To Give And Take Feedback At Work

Georgia Murch (pictured below) is an expert in creating feedback cultures and author of Feedback Flow; The Ultimate Illustrated Guide to Embed Change in 90 Days. In this guest post, Murch offers her tips on giving (and receiving) feedback from colleagues without botching it up… We all know that feedback matters.  Most of us want the good, the bad and the […]

Opinion

by B&T Magazine

B&T Magazine
Dentsu X Expands Operations To Sydney
  • Advertising
  • Media

Dentsu X Expands Operations To Sydney

Have you completely forgotten what Sydney looks like? Well, thankfully this story comes with a handy pictorial reminder.

SBS Radio Introduces Three 24-Hour Digital Radio Stations On Digital TV
  • Media

SBS Radio Introduces Three 24-Hour Digital Radio Stations On Digital TV

SBS Radio has announced two new digital radio stations – SBS PopAsia, SBS PopDesi and a refresh of SBS Radio 3 – is now available on digital TV. SBS Radio 3 will broadcast world news and current affairs from the BBC World Service (previously airing on SBS Radio 4 on digital radio) and special events […]

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive
  • Campaigns
  • Marketing

Champion Launches Music Platform Championing Emerging Aussie Artists Via Emotive

For its first Australian campaign, Champion has partnered with creative and content agency Emotive to launch a music program titled ‘Revealed’. The program champions emerging Australian artists by intimately telling their story through video, and providing funding and creative support to create world class music videos for new release music. The first Revealed artist is […]

Delacon Launches Call Analytics In India
  • Marketing

Delacon Launches Call Analytics In India

Australian-owned call analytics provider Delacon has continued its international expansion, opening an innovation centre in India to service local and global partners, and develop the next generation of call tracking and analytics solutions. The office in Chennai is the eighth for the Sydney-headquartered business, which enables brands and agencies to optimise marketing campaigns by accurately […]

Protein To Handle Retail Roll-Out Of Recycling Initiative Return-It
  • Marketing

Protein To Handle Retail Roll-Out Of Recycling Initiative Return-It

Sydney brand and digital agency Protein has been appointed to handle the retail and digital roll-out of recycling company Return-It, which has just been announced as the container collection network for the ACT. Return-It awarded the work to the 17-year strong agency, following Protein’s tender support and brand development of the retail concept. The public-facing […]

Why We Need To Talk More About Failure
  • Opinion

Why We Need To Talk More About Failure

This is an excellent article about celebrating failure. Although, admittedly, we failed to get to the very end of it.

Opinion

by B&T Magazine

B&T Magazine
Women In Media Profile: Kimmie Neidhardt
  • Media

Women In Media Profile: Kimmie Neidhardt

Kimmie Neidhardt doesn't just have a very cool name, as you'll read here. There's a good head on those shoulders, too.

by B&T Magazine

B&T Magazine
SCA Promotes Nathan Soulsby To Head Of TV Sales For Sydney
  • Advertising
  • Media

SCA Promotes Nathan Soulsby To Head Of TV Sales For Sydney

Southern Cross Austereo (SCA) has announced the promotion of Nathan Soulsby to head of TV sales for Sydney. The announcement comes after Kristen Budd’s move to general manager of SCA’s Central Coast office. Caretaking the role during Budd’s maternity leave, Soulsby has been a key contributor to the consistent share and revenue growth that has […]

Columbus, A Merkle Company Announces Client Wins & Senior Appointments
  • Marketing

Columbus, A Merkle Company Announces Client Wins & Senior Appointments

Following the launch of Merkle in the Australian market in March, Columbus, a Merkle Company has secured nine new clients in three months, including Macquarie University, Event Hospitality & Entertainment Limited and Hipages. Columbus has also appointed two group business directors in the Victorian market, with Leonie Dawkins (pictured above, left) and Guy McGechan (pictured […]

Black woman in handcuffs
  • Media

Adland Industry Leaders To Be Locked Up In Prison To Help Aussie Youth

Over sixty senior leaders from the media, marketing, tech and creative industry will spend the night in jail as part of UnLtd’s Adland Bail Out, to raise funds for Whitelion. The ‘inmates’ will be handing over their mobile phones and putting on their prison overalls to brave a night in the chilling cells of Yasmar […]

JCDecaux Partners With Seedooh To Verify OOH Campaigns
  • Advertising
  • Media

JCDecaux Partners With Seedooh To Verify OOH Campaigns

Global out-of-home (OOH) advertising giant JCDecaux has announced a partnership with independent tech platform Seedooh to offer advertisers greater transparency for campaigns. Under the agreement, Seedooh’s reporting and verification platform will be integrated into JCDecaux’s system to create an independent campaign delivery reporting function that works seamlessly within the end-to-end campaign delivery processes. It will […]

Innovation: The Foundation Of Marketing & Sales Collaboration
  • Marketing
  • Opinion

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers want. The marketing agenda is increasingly being tied in […]

Opinion

by B&T Magazine

B&T Magazine
Roll’d Enlists Impress!ve Digital Ahead Of Franchise & Catering Push
  • Marketing

Roll’d Enlists Impress!ve Digital Ahead Of Franchise & Catering Push

Aussie food franchise Roll’d has announced it has signed on Melbourne digital marketing agency Impress!ve Digital to support its digital marketing. The partnership has already begun, with Impress!ve Digital aiming to significantly boost the company’s revenue through digital marketing strategies that are directly linked to return on investment and franchise acquisition. Impress!ve Digital has been […]

Yippee! More Photos from the 30 Under 30 Awards!
  • Advertising
  • Marketing
  • Media
  • Technology

Yippee! More Photos from the 30 Under 30 Awards!

If you think B&T simply runs these photo gallery stories so you can gawk at young, attractive people, you'd be right.

by B&T Magazine

B&T Magazine