Meet Our Creative Advertising And Design B&T 30 Under 30 Winners!

Meet Our Creative Advertising And Design B&T 30 Under 30 Winners!
SHARE
THIS



There were a lot of wonderfully talented people handed large glass gongs for their work at last Thursday’s B&T 30 Under 30 Awards. And to continue the celebrations we want our audience to meet the young guns from each section of the industry.

Below we have the five creative individuals who nabbed a coveted B&T 30 Under 30 Award for their work in advertising and design. Coming up across the week will be everyone else. See all the winners here and photos here, and check out some little titbits about the ad/design guns below, posing for a celebratory photo with Ashley Sheard, sales director from News Corp and one of our lovely sponsors.

Archana Murugaser – Copywriter at The Monkeys

Archana has never met another Sri Lankan woman working in adland in her seven years within the creative industry. “I know I’m under-represented in most creative departments around Australia,” she says, but stresses this is what keeps her from taking her career for granted. As a young girl at 12 she saw the struggles her mother went through trying to find work in the industry, despite her being a successful copywriter back in Sri Lanka.

archana

It’s made Archana even more determined to succeed. And succeed she has! After falling into advertising at uni, she embarked on three internships with big name companies; JWT, DDB and Saatchi & Saatchi.

Her first grown up job was at creative agency Us Sydney in 2010. She was involved with creating a Nike running event for women, a brand relaunch and came runner up in the Australian Young Lions competition.

She then moved to Bashful where she won her first AWARD, APMA and Spikes awards. During this time she also created the work she’s most proud of – a sculpture that was selected for Sydney’s coastal art exhibition, Sculpture by the Sea. From there Arnold Furnace called her name, before moving to Havas and winning employee of the year.

Now she’s at The Monkeys, the agency she’s wanted to work for since she started. It’s only a few months in, but already she’s got an international print campaign under her belt and two more brand projects.

Tara Shelton – founder at Dream & Do

It was 2012 and Tara wanted to create gifts for girls, made by girls, minus the cheese factor of inspirational messages. She founded her first company, a beautiful hanky brand called Moi Self. Her hankies were featured in InStyle, Vogue and Hello May, and hanky stocks in New York and Hong Know, Tara’s design and creativity was highly recognised with an incredible win of Young Designer of the Year.

tara shelton

But one company wasn’t enough for Tara. Just under two years ago, she founded her second business, a design and branding agency called Dream & Do in Sydney. It’s clear Tara has creativity bursting out her every pore. And creativity is what she says every business needs. Ideally, Dream & Do will move beyond an agency and into a creative space with a café and bookshop attached.

One downside in the design industry though, she says, is the lack of originality. “A lot of designers out there simply provide aesthetic answers that are on-trend to briefs rather than strong thinking, design and creativity. There’s a lot of talking design lingo and pulling the wool over clients’ eyes, which is an inauthentic way to do business. We try to break down those barriers.”

With a new little bub gracing her apartment the notion of finding balance between work life and home life is becoming much more apparent to Tara. And when asked to describe her attributes in no more than five words, she said: “Passionate, creative, dedicated, positive, authentic.”

John Marshall – senior account director at Ogilvy & Mather

John has won the David Ogilvy award (best employee of the year) twice. That’s more than a many can say. In less than five years he’s transitioned from just graduating from university to group account director.

It didn’t take long for Ogilvy to snaffle up John when traversed the ditch from New Zealand.

john marshall

After just five days in our fine country, and a year of account coordinating at GSL Network and full-time study in New Zealand, he was offered a job at Ogilvy & Mather to work on the agency’s St George business.

A mere six months later – and with the client’s strong endorsement – he was promoted to senior account manager. Then, in November 2013, he was made account director to lead the agency’s blue-chip account, Coca-Cola. Leading the biggest and most creative piece of business in the Ogilvy portfolio is where he excelled, helping to develop world-class campaigns that won numerous awards.

After 18 months he was asked to lead the newly won Lion business as a senior account director. The agency’s first task was a brand relaunch for Hahn SuperDry, and the subsequent ‘Experience Collectors’ platform helped drive strong sales growth in a declining category. Now he leads the agency’s Lion and Seafolly accounts.

Leadership to John is not about being front and centre or craving the spotlight. Rather it’s having the courage, conviction and confidence to build your team up, so that each one of them can make the right call at the right time, even if you are not present in the room.

“A great leader is authentic, compassionate and has a strong value base that he or she never waivers from,” he says, “even during intense adversity. I hold all these principles very close to me, and work hard on a daily basis to ensure that I continue to live up to them.”

Craig Adams – strategy director at Naked Communications

Despite the agency’s name, we assume Craig always comes to work fully clothed. He has been at creative agency Naked most of his industry life, having started at the British version before transitioning to the Sydney office.

craig adams

Beginning ad life in London as a junior strategist in 2008, Craig soon displayed the full force of his talent and jumped to communications manager before launching a sustainability marketing division within the agency called Naked Planets. He also lectured at the London College of Communications and the School of Communications Arts in 2010-11 on opportunities for advertising in solving environmental challenges.

When he was recruited to the Sydney office in 2013 he broadened his skills as a campaign strategist and was promoted in 2015 to strategy director at just the mere young age of 28.

Still, it’s not just his work that sees his unwavering dedication. Craig also launched the Sydney chapter of Good for Nothing, a global movement of creative people who volunteer their skills to local social enterprises. Launching in 2014, the movement has amassed 233 volunteers, run four events and helped seven causes.

And in his eyes what needs to be improved in our industry? “Our future. Currently, I fear, we don’t have a very good one.

“Advertising agencies need to rebuild their reputation as the best problem solvers to turn to for advice and solutions. The ones that are truly in touch with people, and fiercely up to date with the nature of their relationship with media, brands and each other. The ones that are worth the money to engage.”

Looking at the change the advertising industry has experienced in just the past ten years, it’s impossible to ignore the fact that the next five years will hold even more disruption, he says. “Bring it on.”

Madeleine Livesey – project director at The General Store

Starting out a lawyer doesn’t usually present the ultimate advertising talent – but that’s exactly what happened to Madeleine.

She studied a double degree in Law and Communications at UTS in Sydney and worked as a lawyer at Gilbert + Tobin in Intellectual Property and Mergers and Acquisitions. Her most memorable case was a copyright suit over pornographic DVDs, which required Madeleine to work late into the nights labelling ‘evidence’ by summarising the titles of the DVDs down to names that wouldn’t make the judge blush. “Funnily enough, I could never quite shake the feeling that the career path I was heading down wasn’t the right one for me.”

MADELEINE LIVESY

Luckily her marketing break finally came. A start up retail strategy and creative agency called The General Store was looking to hire their first employee, a Project Director. Madeleine took a chance on The General Store and The General Store took a chance on her. This leap of faith was a major turning point in her career, and her life.

Her boss, Matt Newell, said she’ll make a smashing future leader because she cares, she is respected and she’s a good teacher.

“It’s easy for a young person to take a role in a big agency, surrounded by the safety nets of existing process and systems,” he says. “But Maddie has taken the harder path of joining a start-up agency that is trying to define new ways of working and ways of delivering on big promises. Here, she is playing a pivotal role in building a business out of nothing. And every award that we have won, is largely because of what Maddie has delivered.”

When asked to describe her attributes in five words or less, she says: “Tenacious, energetic, inquisitive, supportive.”

30u30_Sponsor-bar-1

Latest News

Roseanne Set To Be Killed Off, As Plans For Spin-Off ‘The Connors’ Revealed
  • Media

Roseanne Set To Be Killed Off, As Plans For Spin-Off ‘The Connors’ Revealed

It appears a Roseanne-free version of Roseanne is set to get the go ahead with producers in the US green lighting plans for a spin-off show to be called The Connors. Roseanne – a revival of the long-running sitcom which ran from 1988 to 1997 – was swiftly axed following a racist tweet by the show’s star, […]

by B&T Magazine

B&T Magazine
Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs
  • Campaigns

Coke Turns Into Fanta In New Campaign To Fight Homophobic Slurs

As any gay man will tell you, when it comes to insults they’ve probably heard them all- Pillow biter, fairy or sword swallower to name just a few inappropriate ones. However, Coca-Cola in Brazil has turned a common local insult into a strong anti-homophobia campaign. Apparently, “this Coke’s a Fanta” is a common insult to describe gay men […]

by B&T Magazine

B&T Magazine
Ikon Communications Appoints Melissa Roberts As Melbourne Agency Director
  • Marketing

Ikon Communications Appoints Melissa Roberts As Melbourne Agency Director

Ikon Communications has appointed Melissa Roberts as agency director, Ikon Melbourne. Roberts will report directly to CEO Lesley Edwards and will take a key position on Ikon’s national leadership team. Edwards said she was delighted Roberts has decided to re-join the Ikon family to lead its burgeoning Melbourne office, as the agency embarks on an […]

HT&E Chairman Tenders Resignation Following Adshel Sale
  • Media

HT&E Chairman Tenders Resignation Following Adshel Sale

Here, There & Everywhere (HT&E) has announced that Peter Cosgrove has tendered his notice to retire as chairman and a director of the company. Cosgrove has been on HT&E’s board for 14 years and chairman of the company for five of those years. The resignation of Cosgrove comes just after oOh!media acquired HT&E’s outdoor media […]

by B&T Magazine

B&T Magazine
Cut out letters on keyboard
  • Advertising

Advertisers Should Enrich Australian Culture, Not Fake News Merchants

Australian News Channel CEO, Angelos Frangopoulos, has urged Australian advertisers to carefully consider how their media investments impact Australian society. Applauding the ACCC’s digital platforms inquiry, Frangopoulos said its outcome would be “absolutely critical”, not just for Australian media companies, but for Australian culture. “This is about Australian stories being told by Australians,” he said, […]

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman
  • Advertising
  • Campaigns
  • Marketing

LinkedIn Launches Local Iteration Of Global #InItTogether Brand Campaign Via Edelman

Professional networking platform LinkedIn has unveiled a consumer-targeted social campaign featuring Aussie members expressing their own takes on success. The campaign, titled ‘In It Together’, is based on the insight that the traditional notions of success have changed and is no longer defined by securing a corner office or a promotion. A survey conducted by […]

Weight Watchers Launches First Global  Marketing Campaign
  • Campaigns

Weight Watchers Launches First Global Marketing Campaign

Weight Watchers International has launched its first global marketing campaign that celebrates the liveability of the WW Your Way+TM program and how it’s possible to enjoy the foods, behaviours and occasions tied to the season, while continuing to develop healthy habits. The campaign is part of the company’s “Season of Impact” and marks two firsts […]

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations
  • Media

Daylight Agency Appoints Shelley Hammond As Director Of Agency Operations

The Daylight Agency’s significant growth has continued with the appointment of Shelley Hammond as Director of Agency Operations. Shelley is a leader in the global communications industry and brings vast experience following senior roles in major corporates as well as the agency environment. Shelley will be responsible for the commercial running of Daylight including client retention and […]

Instagram Launches Long-Form Video
  • Technology

Instagram Launches Long-Form Video

Instagram unveils new eye-catching feature. Slicing onions while reading this will also make it eye-watering.

Ridley Scott Unveils New Directors Showcase At Cannes
  • Media

Ridley Scott Unveils New Directors Showcase At Cannes

Curated this year by Ridley Scott, famed director of Alien, The Martian and other classics, The New Directors Showcase at Cannes is now in its 28th year. Acting as a platform for talented new directors to have their work premiered to a global audience, Scott took to the stage in front of a full house […]

by B&T Magazine

B&T Magazine
ANZ, PHD & JCDecaux Harness The Power Of Data
  • Advertising
  • Campaigns

ANZ, PHD & JCDecaux Harness The Power Of Data

ANZ and media agency PHD have partnered with JCDecaux to launch a unique campaign that harnesses the power of data across three cities incorporating actual tram, train and bus timetable information to align with the new ANZ App.

Report: Consumers Are Hitting Play On Mobile Video
  • Technology

Report: Consumers Are Hitting Play On Mobile Video

Ooyala survey finds media companies created and processed nearly three times as much video content in Q1 as Media Companies Created & Processed Nearly Three Times As Much Video Content in Q1 2018 vs. Q1 2017.

MercerBell Calls In Two New Data Hires
  • Marketing
  • Technology

MercerBell Calls In Two New Data Hires

Proving many photos shot on an iPhone so often come out washed-out and grainy comes this article's accompanying pic.

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers
  • Campaigns

Intrepid Travel Go Back 30 Years, Posting Classified Adverts In Newspapers

Intrepid Travel has gone back in time and is placing classified adverts for a new ‘mystery expedition’ to places that yet mapped by Google.  The adverts to be placed in Courier Mail, Herald Sun and Sunday Telegraph are calling for intrepid people to join a journey with “long travel days, intermittent electricity, no Wi-Fi, cold […]

Watching tv and using remote control
  • Advertising
  • Media

GroupM Investment Forecast For Australia: TV On The Rise As Digital Slips

GroupM has updated its 2018 ad investment forecasts and released its initial 2019 outlook. GroupM predicts $24B in net new advertising investment this year, the best annual increment since the bounce back from the global recession in 2010 when $26B was added to investment. GroupM estimates total advertising investment will grow by 4.5 per cent this year […]

Indigenous Campaign Deemed Too Controversial By APN Media To Run
  • Advertising
  • Campaigns

Indigenous Campaign Deemed Too Controversial By APN Media To Run

Aboriginal Victoria’s campaign in support of Australia’s first-ever treaty legislation, Deadly Questions, has been deemed too controversial to run by one of Australia’s leading outdoor media providers, APN Media. Online platform Deadly Questions provides a safe space for people to ask questions and have them answered by Aboriginal Victorians, to learn more about their cultures, […]

Introducing: YouTube Music Australia
  • Technology

Introducing: YouTube Music Australia

The wait is over! Starting today, YouTube Music is available to everyone in Australia, New Zealand, the U.S, Mexico and South Korea in addition to 12 new countries including Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, and the United Kingdom. Now fans around the world can find more of the music […]

Will PR Finally Earn Its Stripes At Cannes This Year?
  • Opinion

Will PR Finally Earn Its Stripes At Cannes This Year?

In this guest post, Haystac’s national general manager, Jason Carnew (pictured below), says with all this talk of Cannes at this time of year, it’s a kindly reminder that the PR business needs to get its act together in terms of awards, work and judging… All eyes on are Cannes as some of the best […]

Opinion

by B&T Magazine

B&T Magazine
Ex-DDBer Unveils Designer Headscarves For Cancer Survivors
  • Campaigns

Ex-DDBer Unveils Designer Headscarves For Cancer Survivors

Two-times cancer survivor, Frankie Good Stuff Award Winner, ex-DDBer and founder of Bravery Co. Emily Somers has collaborated with a range of top-notch illustrators to produce Australia’s first range of designer headscarves for young cancer warriors. She is now crowdfunding $40,000 to produce the scarves and donate one to all the young women in their 20’s […]

New Advertising Platform Launches Down Under
  • Advertising

New Advertising Platform Launches Down Under

Following its massive success in Europe, Asia and the UAE, the Polishoe concept, which brings a high-demand shoe polish service and HD digital advertising platform together, has landed in Australia.