Medium Rare Launches David Jones’ New Mag And App, JONES

Medium Rare Launches David Jones’ New Mag And App, JONES
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The first issue of new David Jones quarterly JONES magazine and app, has been introduced today courtesy of Medium Rare content agency, featuring Aussie actress Elizabeth Debicki on the cover.

The magazine is sold at all David Jones stores and selected newsagents, with a circulation of 250,000, including 120,000 copies mailed to David Jones’ highest spending customers, while the app is available to download from both Google Play and the App Store.

“Launching JONES magazine and app allows us to connect with new and existing customers in a way that speaks to their needs,” said David Jones CEO John Dixon.

“It delivers a curated edit with an independent voice which – by seamlessly integrating into our digital, social and in-store platforms – enables an efficient content strategy to inform and inspire our customers anywhere, anytime.”

Speaking about the app in particular, Dixon added, “This gives us a unique opportunity to develop, tailor and evolve content, based not only on our shoppers’ needs, but also on their actions.”

Edited by ex-editor-in-chief of Real Living Deborah Bibby, JONES’ first issue boasts an exclusive interview and photo shoot with the cover star, insight into the collaboration between Carla Zampatti and Romance Was Born, and secrets to interior styling from Sibella Court.

“We give readers access to the very best designers, muses and influencers,” Bibby said. “And we provide solutions for both every day and special occasion styling needs.

“Our overall aim is to showcase the covetable, celebrate the bold and ignite a conversation with our readers.”

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