The WPP-owned MediaCom remains Australia’s most productive media agency, again topping tech marketing firm R3’s table for new business wins for the month of September.
However, the talk of the monthly list has to be UM, storming 26 spots to take second spot and the recently merged Maxus/MEC agency Wavemaker that was up 17 spots to ninth on the list. Although, it should be said, there can be wild vagaries month-to-month in the reporting.
Havas took third spot, OMD took fourth and Carat rounded out September’s top five.
There were no real calamities, although Blue 449 (sixth spot), Spark Foundry (12th spot) and Publicis Media (13th spot) all fell three positions.
Check out September’s top 20 below: