MediaCom Wins Luxury Brand Richemont’s $US400 Million Media Business From Publicis

MediaCom Wins Luxury Brand Richemont’s $US400 Million Media Business From Publicis

MediaCom globally continues its rude vein of health, winning the global media for luxury swiss brand Richemont.

B&T Magazine
Posted by B&T Magazine

Richemont brands include, among others,  Montblanc, Cartier, Piaget, Dunhill and Baume & Mercier.

Its annual media spend is reported to be $US400 million per year, with MediaCom snaring the account away from incumbent Publicis Groupe. Blue 449 held the business in Australia.

It is understood that Havas, Interpublic and Dentsu Aegis all pitched for the account, too.