MediaCom Promotes Two In Melbourne Office After Turbulent Period

MediaCom Promotes Two In Melbourne Office After Turbulent Period
SHARE
THIS



Acknowledging exceptional talent from within, MediaCom has announced key appointments within its Melbourne office.

Key promotions and former positions include:

Anny Havercroft, currently general manager Melbourne, as managing director Melbourne.

Brett Elliott, currently head of implementation planning and investment (IP&I), as general manager Melbourne.

These announcements follow quite a turbulent period for MediaCom Australia. The key promotions made by The Content + Connections Agency will bring fresh energy, focus and clarity to the agency’s national operations.

Mark Heap, CEO MediaCom APAC and acting CEO MediaCom Australia said of the announcements, “We’re a young, dynamic, exciting industry, which is going through seismic change with the onset of digital, data and technology. We have injected our Melbourne Leadership Team with bright, engaging, passionate leaders who are extremely inspiring and can motivate those around them. These people, along with the rest of the National Leadership Team will help propel our agency forward.”

On internal promotions:

Anny Havercroft, managing director, Melbourne

Havercroft, promoted to general manager in October last year, has been with MediaCom Melbourne for the past eight years. Previous roles include head of MediaCom Beyond Advertising (MBA) and group director. During Havercrofts’ remit as general manager, she has established a strong leadership team within the Melbourne office, and as a result, has successfully restructured the entire agency. Within her new role as managing director, Havercroft will take on the day-to-day leadership of the Melbourne office and will continue to create more globally recognised work.

Havercroft said of her appointment, “It’s exciting to be leading the charge in this new phase for MediaCom Melbourne. For me, our agency approach of ‘people first, better results’ holds true as I’m fortunate to have a talented management team who have collaborated with me to re-energise our agency, as well as progressive clients who value our Content + Connections thinking.”

Brett Elliott, general manager, Melbourne

Elliott has been with MediaCom for over 15 years and has been a significant part in the evolution and success of the agency. As part of the Melbourne Leadership Team, Elliott has forged a powerful and complementary partnership with Havercroft. He will continue to lead the investment operations for the agency, and within his new remit, will be more broadly involved in overall operations and commercials for the agency.

Elliott said of his appointment, “I’m delighted to be appointed to this role and continuing my long career at MediaCom. It’s a time of positive change for the agency and I’m looking forward to continuing that momentum with the outstanding talent we have here and a brilliant group of clients to work with.”

Alongside Gareth Nichols, who will lead Melbourne’s’ account management operations, this leadership trio represents a very powerful, progressive and exciting talent base for MediaCom Melbourne.

Heap further advised, “We are thrilled that we, as an agency, can recognise and promote exceptional talent from within. Our leadership team is filled with talented, passionate individuals, whom collectively, have progressive mindsets that will ensure our clients continue to receive world-class work. With more investments in senior talent being made in the coming months, 2016 is going to be an exciting year for all at MediaCom Australia.”

Please login with linkedin to comment

agency unsw facebook

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]