MediaCom Promotes Dan Connor To Its Melbourne Head Of Strategy

MediaCom Promotes Dan Connor To Its Melbourne Head Of Strategy
SHARE
THIS



MediaCom has announced the promotion of Dan Connor (main photo), currently group planning director, to head of strategy, Melbourne.

MediaCom’s vision is to transform the traditional role of a media agency. In line with this, the agency has continued to invest heavily in technology to drive automation in it’s core media buying capability, seeking to reinvest time and resource into it’s strategic planning offering. As such, Connor will be responsible for elevating MediaCom’s planning and strategy capability and provide true thought leadership to clients.

Relocating to Melbourne from Sydney, Connor will be the leading advocate of MediaCom’s systems planning philosophy and application. Sean Seamer, CEO MediaCom AUNZ said of his promotion, “At MediaCom, we are committed to building an industry leading planning and strategy capability.

“With Melbourne as a key focus for us, we conducted an extensive global search for an executive that could fulfil our vision and deliver a significant increase in value to our clients.

“We are so proud to promote Dan from within our ranks. A proven leader with globally significant impact and all round great guy, Dan has achieved outstanding and demonstrable results with some of the world’s leading marketers including P&G and MARS. He will be missed by our Sydney team, but I have no doubt he will make this new chapter in his MediaCom career an extraordinary success.” 

Connor said of his appointment, “I am proud to be part of this incredible group, and to lead a team that have the breadth and depth of skills which bring our Content & Connections planning product to life for our clients.”

Mike Deane, chief strategy officer added, Dan has demonstrated exemplary media planning skills across a breadth of our clients and has helped to redefine the way we plan reach as an agency. No small feat, Dan has effectively implemented new planning principles for clients that have successfully been rolled out across the entire region.

“Dan is a master of craft and is fantastic to work with – he couldn’t be more deserving of this promotion.”

Connor’s promotion is a true indication of MediaCom’s focus on growing and developing its leadership capability from within, the agency’s investment in its Melbourne presence, and its ability to offer talent opportunities nationally and internationally that grow and develop their team into future leaders.

Effective immediately, Connor will report directly to Melbourne based Willie Pang, chief operating officer, and will also see him form part of recently appointed chief strategy officer, Mike Deane’s national strategy and planning team.

Please login with linkedin to comment

agency Dan Connor

Latest News

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity
  • Media
  • Technology

Sydney Uni & JWT China Connect Human And Machine Learning With Creativity

How will the future of work look for creative agencies?  How can technology be applied to the creative process – can it be automated? These are the key questions to be grappled with by University of Sydney academic experts and students in a new partnership with international advertising agency J. Walter Thompson China, in Shanghai. […]

Suncorp Appoints OMD As Master Media Agency
  • Advertising
  • Media

Suncorp Appoints OMD As Master Media Agency

OMD Australia has been appointed Suncorp’s Master Media Agency to manage the media planning and buying for the group’s network of brands including Suncorp, AAMI, GIO and Apia. The appointment of OMD comes after Suncorp confirmed it was reviewing its media account in October, putting incumbent Starcom on notice. It also coincides with the company’s move to a network […]

ABC Unveils Its Content Line-Up For 2019
  • Media

ABC Unveils Its Content Line-Up For 2019

The ABC has put recent management turmoil behind it to unveil its 2019 schedule. Highlights include the return of fan favourites Shaun Micallef’s Mad as Hell, Julia Zemiro’s Home Delivery and Anh’s Brush with Fame. David Anderson, ABC acting managing director, said: “The ABC tells the story of Australia and in 2019 we have many great […]

Seven Ways To Apply Speech Analytics In Marketing
  • Marketing
  • Opinion
  • Technology

Seven Ways To Apply Speech Analytics In Marketing

In this guest post, CEO of Delacon, Michael Center (pictured below), says speech analytics has a myriad of useful applications for any business and here he outlines seven applications to improve your marketing… Speech analytics data collected from calls made by potential new customers allows businesses to drive greater personalisation in the online environment and create […]

Opinion

by B&T Magazine

B&T Magazine
Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender
  • Advertising
  • Campaigns

Stockland Tells Aussies To ‘Give A Little Christmas’ Via CX Lavender

Stockland has unveiled its 2018 Christmas Campaign, launching across its national social and owned media channels. Titled ‘Give a Little Christmas’ the ad is by creative agency CX Lavender and celebrates the spontaneous, unplanned and unexpected moments that make Christmas special and can bring a community closer. Ben Allen, general manager marketing at Stockland, said: “At Stockland, we believe […]

Harper’s BAZAAR Devotes December Issue To Conservation
  • Media

Harper’s BAZAAR Devotes December Issue To Conservation

The December issue of Harper’s BAZAAR, on sale today, celebrates a unique collaboration between the luxury lifestyle title and Australia’s iconic Taronga Zoo. Fronted by Australian supermodel and mother of two, Gemma Ward, the December issue is devoted to raising awareness to the work Taronga Zoo, and the newly established Taronga Institute of Science and […]

The $400,000 Problem Of Storing Media Assets
  • Media
  • Opinion

The $400,000 Problem Of Storing Media Assets

In this gust post, Collaboro CEO Warwick Boulter (pictured below), says too many marketers aren’t taking care of their very expensive media assets and offers his tips to ensure you safeguard yours… A business’ digital media assets form a significant part of its overall asset portfolio. Maximising the use of these assets and protecting them against loss is […]

Opinion

by B&T Magazine

B&T Magazine