McCallum’s remit to now include leadership responsibility for new business, strategic partnerships and product development to enable growth for the NSW based agency.
Rewarding and recognising remarkable leadership from within, MediaCom has today announced the promotion of Ben McCallum to managing director, Sydney, formerly general manager, Sydney.
McCallum has more than 16 years of advertising experience working for a number of agencies in London, Manchester and Sydney.
Since joining MediaCom’s network in 2015, McCallum has played a pivotal role which has had a positive and measurable impact on the agency’s people, clients and media partners.
Not only has he successfully built a team culture fuelled by enthusiasm and a hunger to deliver excellent solutions to MediaCom’s clients, partners and colleagues.
McCallum was also the driving force behind MediaCom Sydney’s business transformation which saw the agency align their offering and teams under four key departments last year.
As managing director, McCallum will continue to use his leadership and knowledge of MediaCom’s people and products to drive new business, strategic partnerships and product development to deliver growth for the NSW based agency.
MediaCom AUNZ CEO, Willie Pang said: “Over the past 18 months, I have loved watching Ben blossom as a leader.
“He’s established himself one of the industry’s brightest upcoming leaders and is equally loved by our teams, our clients and our media partners.
“His appointment to the role of managing director is richly deserved and I’m thankful for the sacrifices he has made to make us better.”
Pang added: “Ben lives and breathes our People First ethos which serves as an inspiration for everyone in our Sydney team.
“We have big aspirations for the coming years and under Ben’s leadership, I’m confident that we will accelerate on our path of growth.”
McCallum commented: “I am delighted to be taking on the MD role at MediaCom Sydney.
“The team here are phenomenal at what they do and I know we are on the path to achieving great things together.
“This can already be seen in the work we have delivered recently with our clients, media partners and network of agencies.
“It’s my intention to take our people and clients on a journey of growth & prosperity.”
McCallum’s promotion to MD, Sydney is effective immediately and will continue to see him report directly to Willie Pang, CEO MediaCom AUNZ.
MediaCom is part of WPP AUNZ, Australasia’s leading creative transformation company.