MediaCom Hosts Media Partners At Inaugural MediaCom Unplugged Event

SHARE
THIS



Last Thursday, MediaCom hosted over 350 media partners at MediaCom Unplugged.

Held at Sydney’s Luna Park, the event was created to provide the industry’s media partners with a deeper understanding of what MediaCom stands for, their client offerings and  opportunities, its structure and business challenges, while also giving guests an insight into what they can expect from the agency in 2018.

Guests were taken through six immersive experiences which showcased MediaCom’s key departments, clients and talent before closing the day with a Q&A panel with leaders from MediaCom & WPP AUNZ where they discussed all things media, from strategy and investment through to leadership and partner relationships.

Ending the day on a high, MediaCom presented its very own Publisher Awards to celebrate the agency’s partnership with Sydney’s media. Voted for by internally, winners included:

  • Sales Team of the Year Award (sponsored by Sony Playstation): APN Outdoor
  • The Above & Beyond Award (sponsored by Bose): Keahne Archer, NEC
  • Best Campaign Collaboration of 2017 Award (sponsored by KFC): MCN & KFC

Ben McCallum, general manager, MediaCom Sydney said, We have been on a tremendous journey over the last few years and that will only continue as we have a truly fantastic mix of client partners and the best team of people in all of Australia. We really are pushing the boundaries of what a media agency is and our intention is to continue to work closely in partnership with Sydney’s media owners.

“I’d like to thank our media partners for their continuous contribution they make to MediaCom and our clients – we really value your knowledge & capabilities. We’re looking forward to an extremely successful 2018.”

Nikki Rooke, national head of radio Sales at SCA said, “It’s really important that agencies have events like this because so often we are looking for a way in to help with those business outcomes but we don’t know where to start. What the angles are or what it is you want from us – we want to make sure that we are coming to agencies with meaningful solutions.

“What I really enjoyed the most about MediaCom Unplugged was the passion of each team and how much they genuinely seem to love working on their clients, and also how open they were in sharing with us. If only everyone was so confident to share information it would actually make everybody’s lives a hell of a lot easier.”

Mike Baard, managing director at Universal Pictures added, “Events such as these are rare and it’s a fantastic opportunity to really engage with the media community and discuss the challenges we all face in 2018. An increase in communication leads to an increase in education for all involved, and ultimately means together we can build better solutions to engage with our audiences.”

Willie Pang, recently appointed CEO of MediaCom Australia & New Zealand said, “I couldn’t be prouder of our team who worked tirelessly to create MediaCom Unplugged. Everyone’s passion shone through on the day, it really was an incredible success.

“We are determined to build on this momentum and deliver on the promises that we’ve made to our partners. Bravo team.”

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine