MediaCom Appoints Willie Pang As Chief Digital Officer

MediaCom Appoints Willie Pang As Chief Digital Officer
SHARE
THIS



MediaCom has announced the key appointment of Willie Pang as its chief digital officer. In this newly created role, Pang will be responsible for keep MediaCom and its clients at the forefront of what is becoming an increasing dynamic industry.

With over 15 years of industry experience across the globe, Melbourne native Pang joins The Content + Connections Agency where he will be responsible for overseeing the continuity and synergy in the evolution of MediaCom’s full range of digital offerings. Pang has held many senior leadership roles in the digital industry across Australia and Asia. Most recently, he was responsible for establishing the global business footprint for one of China’s leading independent media technology business, iClick Interactive Asia. He had previously founded and run Ventures in Digital Media, a marketing technology and data platforms business, which he successfully sold to Silicon Valley investors. Concurrently, Pang holds Board positions with an array of exciting technology start-up organisations.

Upon his commencement, he will assume responsibility for establishing digital strategies that help clients navigate today and prepare them for tomorrow. At the same time, Pang will be leading the agency’s overall digital strategy, working to ensure that MediaCom’s capabilities are future proofed.

Sean Seamer, CEO MediaCom Australia said of the appointment, “Visionary digital leadership is essential for our clients and our people. All of our business partners are looking for support to help them navigate the current landscape and seek competitive advantage from innovation. Willie’s experience at the helm of digital businesses sets him apart, enabling him to have a view on the impact that digital has on communications, but perhaps more importantly, businesses in general.”

Pang said, “Having spent the past six years at the bleeding edge of technology start up land, I’m excited to be bringing this global exposure to MediaCom’s blue chip client set across the region. As a global leader, MediaCom and it’s wider network possesses an enviable ability to drive innovation. I’m excited by the opportunity to help our clients navigate their digital transformation process and leading a world class team to do the best work in the industry.”

Pangs tenure is effective from today and will see him report directly to MediaCom Australia CEO, Sean Seamer.

Please login with linkedin to comment

agency Take Heart Australia

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]