MediaCom has nabbed Marcus Le Clair as the company’s new group director of digital, effective immediately. Le Clair’s key responsibilities will be to drive the business through a digital transformation process, and engineer a world-class digital team to future proof against the challenges and changes of the digital world of tomorrow.
With a diverse background in executive consulting, Le Clair has held a number of high profile roles, most recently at Ernst & Young, and previously at Suncorp, AKQA, Starcom, OMD and Publicis.
Willie Pang, MediaCom’s chief digital officer added, “We are immensely proud and excited to be adding a talent of Marcus’ caliber to the MediaCom team.
“We believe that the learning he brings from managing the likes of Coke and McDonalds in multiple markets around the world will take our capability in the category to the next level. Most importantly, Marcus represents the new breed of business leader in the media industry.
“A digitally savvy management consultant, who is a strategist and technologist all at once. Everyone is searching for a unicorn but we think we’ve actually found one.”
Le Clair commented on his new gig, saying, “The future of digital media is changing and companies are looking for organisations that can help them transition into a truly digital world, from customer engagement to operational effectiveness.
“In all my experience, MediaCom is one of the few companies I have worked with that are truly capable of aligning that strategic vision to a deep-laid plan that is future proofing the organisation. With strong leadership driven by Willie Pang and Sean Seamer, the decision to join the MediaCom team took minimal effort.”