MediaCom Appoints New Creative Director, As Former CD Sets Up Specialist LA Division

MediaCom Appoints New Creative Director, As Former CD Sets Up Specialist LA Division

MediaCom’s specialist content division, MediaCom Beyond Advertising (MBA), has hired established industry expert Simon Jarosz (pictured above) from previous employer Toast Creative Pty Ltd.

Bebhinn Carey
Posted by Bebhinn Carey

Jarosz, presently NSW AWARD School Head, started his career as a graphic designer, and soon rose through the ranks fulfilling roles such as head of interactive design at McCann Worldgroup and digital creative / art director at Leo Burnett, Saatchi & Saatchi, Three Drunk Monkeys, JWT and VML.

Serving as a key and intrinsic hire for The Content + Connections Agency, the English-born creative brings with him a wealth of experience and an international resumé including award winning work for brands including Toyota, Lion Nathan and Novartis recognised with awards from Cannes, Spikes Asia, AWARD show, and D&AD amongst others.

Within Jarosz’s new remit as creative director, he will work closely with Gemma Hunter, executive creative director and a national head of MBA Australia and Tom Robinson, head of content strategy and distribution, to lead the vision for MediaCom’s content product. Jarosz will be responsible for creative direction and production excellence for all MBA original and partnership content. In alignment with MediaCom’s positioning as The Content + Connections Agency, his focus will be to develop world class content ideas and innovation in content both nationally and globally.

Hunter said of the appointment: “Simon is a fantastic hire and exactly what we needed to continue to drive product innovation for MBA in Australia. He understands all aspects of the creative process and is a true digital innovator. I am a massive fan of his style of work and I’m extremely excited to have him join our amazing team.”

Jarosz added: “This is a huge opportunity for me to become part of a fast growing, very successful team both here in Sydney and globally. I’m very excited to be taking over from Shelby who has done an outstanding job and to be working with Gemma and the team.”

As part of a global MBA expansion, MBA Australia’s former creative director, has returned to L.A tasked with the start up of MediaCom’s specialist content division, MBA, within the Californian based office. Craig’s responsibilities will include working closely with his North American and Global counterparts to establish a local content offering in MediaCom’s Santa Monica office. During his tenure will be tasked with creating and executing world class content for local and global MediaCom clients and also building great relationships with the creative and production talent in LA.

Shelby Craig

Shelby Craig

Craig said, “I’m really pumped to be headed back home to California and to remain part of the MediaCom family. The team in the USA are already doing amazing work and I can’t wait to grow that offering on the West Coast. It’s great to be back in L.A and working with the awesome entertainment and creative talent out here.”

James Morris, global head of MediaCom Beyond Advertising said, “We are delighted that we, as an agency, were able to facilitate Shelby’s move back home and to also retain a talent like his within the MediaCom family. He has, without a doubt, contributed an extraordinary amount to the success of MBA Australia since joining the team over four years ago. The Aussie team will miss him sorely, but I am positive Simon will do an excellent job in driving our department forward and will create innovative and world class work for our clients.”

Jarosz’s tenure with MediaCom is effective immediately.