Media Monetisation A Focus At RESET Conference

Media Monetisation A Focus At RESET Conference
SHARE
THIS



The Australian Association of National Advertisers (AANA) has today announced that Laura Henderson, Global Head of Content & Media Monetization of Mondelēz International, will join the RESET stage in Sydney on October 25.

“Laura is a new breed of marketer, with her role and title unique on the advertiser side. Mondelez has reset the media monetisation model by investing in content properties and intellectual property to enable it to make money from selling distribution rights, advertising and brand integrations. How Laura drives this model to promote the ‘power brands’ in Mondelez’s portfolio will be an exciting addition to an already thought-provoking line up at RESET,” AANA CEO Sunita Gloster said.

Under Laura’s remit at Mondelēz International, the snacking powerhouse introduced “Stride Gum Presents: Heaven Sent,” a record-breaking global event where pro-skydiver Luke Aikins, successfully landed after jumping out of a plane from 25,000 feet above the earth, without a parachute. Laura was also responsible for The Mondelēz Slate: a collection of commercially-viable content properties that build its portfolio of global power brands like Oreo, Trident and Cadbury.

“Laura has been recognised as ‘game-changing’ and ‘industry-leading’ by the likes of The Wall Street Journal, The Drum, Marketing Week, and Ad Week, and was named as one of Ad Age’s Media Mavens. She leads a new marketing model for Mondelez, which responds to massive disruption in an increasingly fragmented media landscape. This is the kind of experience that sits at the core of what RESET delivers marketers and makes it a day not to miss,” Gloster said.

Laura Henderson takes the reins from Senior Vice President and Chief Marketing Officer of Mondelēz International, Dana Anderson, who is unable to travel to Australia to speak at the conference. She joins six other speakers:

  • Sarah Wood, Co-Founder Co-CEO of global video ad-tech company Unruly;
  • Brad Jakeman, President PepsiCo Global Beverage Group;
  • Lindsay Pattison, global CEO of WPP’s media agency Maxus;
  • Adam Morgan, Founder of leading international marketing consultancy, eatbigfish;
  • AOL’s ‘digital prophet’, David Shing;
  • Social activist Monica Lewinsky, who will talk about the challenge of reputation management in the 24/7 media and social media environment.

 

Please login with linkedin to comment

VCCP

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Advertising
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team With Three New Appointments
  • Media

Isentia Builds Out Executive Team With Three New Appointments

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]