Media Monetisation A Focus At RESET Conference

Media Monetisation A Focus At RESET Conference

The Australian Association of National Advertisers (AANA) has today announced that Laura Henderson, Global Head of Content & Media Monetization of Mondelēz International, will join the RESET stage in Sydney on October 25.

Baden Parker
Posted by Baden Parker

“Laura is a new breed of marketer, with her role and title unique on the advertiser side. Mondelez has reset the media monetisation model by investing in content properties and intellectual property to enable it to make money from selling distribution rights, advertising and brand integrations. How Laura drives this model to promote the ‘power brands’ in Mondelez’s portfolio will be an exciting addition to an already thought-provoking line up at RESET,” AANA CEO Sunita Gloster said.

Under Laura’s remit at Mondelēz International, the snacking powerhouse introduced “Stride Gum Presents: Heaven Sent,” a record-breaking global event where pro-skydiver Luke Aikins, successfully landed after jumping out of a plane from 25,000 feet above the earth, without a parachute. Laura was also responsible for The Mondelēz Slate: a collection of commercially-viable content properties that build its portfolio of global power brands like Oreo, Trident and Cadbury.

“Laura has been recognised as ‘game-changing’ and ‘industry-leading’ by the likes of The Wall Street Journal, The Drum, Marketing Week, and Ad Week, and was named as one of Ad Age’s Media Mavens. She leads a new marketing model for Mondelez, which responds to massive disruption in an increasingly fragmented media landscape. This is the kind of experience that sits at the core of what RESET delivers marketers and makes it a day not to miss,” Gloster said.

Laura Henderson takes the reins from Senior Vice President and Chief Marketing Officer of Mondelēz International, Dana Anderson, who is unable to travel to Australia to speak at the conference. She joins six other speakers:

  • Sarah Wood, Co-Founder Co-CEO of global video ad-tech company Unruly;
  • Brad Jakeman, President PepsiCo Global Beverage Group;
  • Lindsay Pattison, global CEO of WPP’s media agency Maxus;
  • Adam Morgan, Founder of leading international marketing consultancy, eatbigfish;
  • AOL’s ‘digital prophet’, David Shing;
  • Social activist Monica Lewinsky, who will talk about the challenge of reputation management in the 24/7 media and social media environment.