If The Media Landscape Was In The Stars

Milky way in Cygnus constellation. 20 second exposure with ISO 6400. Moderate level of noise, color noise removed in raw-converter and in lab-mode without affect on details.

Stargazers of the media business will be interested in this graphic representation of the digital media universe in Australia.

Produced by nuclei recruitment in Sydney, the infographic visually presents Australia’s media landscape.

‘We adapted the idea from our UK partner, Neil’s Recruitment, to create the Australian version of their Digital Agency Starchart for 2014,’ explains Dorota Dopierala, Managing Director of nuclei recruitment. Each leading Australian holding group is presented as a galaxy with its representative holding agencies as its stars. Independent agencies are presented as satellites and individual planets.

‘The agencies are either global and local and hail from the areas of digital media planning, search, data/tech, display, mobile, social media, which includes demand-side platforms and trading desks,’ says Dopierala.


The infographic also gives a sense of the size of the large holding groups within the industry as a whole, as well as the scale and variety of agencies that make up Australia’s core advertising industry.

The full infographic can be viewed here.

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]