Media Industry Statesman Appointed To Champion OOH In New Zealand

Media Industry Statesman Appointed To Champion OOH In New Zealand
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The Outdoor Media Association of NZ (OMANZ) announces the appointment of respected industry figure Derek Lindsay to the role of General Manager.

Lindsay needs little introduction, having operated at the highest echelons of media in both the UK and New Zealand. His experience features significant contributions at some of the country’s most successful and admired agencies, including local powerhouses SparkPHD and FCB, plus a long stint as Vice President of CAANZ (Communication Agencies Association of New Zealand) and Chair of the CAANZ Media Committee.

OMANZ Chairman Wayne Chapman commented, “Derek’s appointment underscores the renewed and increased commitment of OMANZ members and the shared resolve to restore momentum to the Association. We are determined to reinvigorate becalmed projects such as the development of a unified audience measurement system and excited at the prospect of having Derek in the vanguard of such important initiatives.

“We are delighted that Derek shares our enthusiasm for the future of OOH in New Zealand, and confident that his standing, skills and experience will help to continue to propel our association, and sector to new heights”.

Derek Lindsay said: “OOH is experiencing real positive growth, both here in New Zealand but also across other larger markets. The development of Digital screens plus renewed, smarter sales and marketing approaches by the OMANZ members, means that the Industry has a huge future potential.

“It is exciting to be part of that, to represent the industry and introduce a new industry measurement system. I am looking forward to working with all the OMANZ members and will commence the role in early March”.

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