Media Are Breaking Copyright Law Too Often

man dressed as a pirate with a CD in his mouth on his computer downloading music and movies on a white background.
SHARE
THIS



Media organisations are constantly infringing copyright when it comes to using images, according to the executive director of the Australian Copyright Council.

Whether it’s accidental or intentional, too often when there’s images in an article the attribution is wrong, said Fiona Phillips.

“One of the things I see media organisations doing wrong all the time is they’ll put an image up and they’ll just say ‘supplied’ or ‘Twitter’ or ‘Instagram’. Which is actually an infringement of moral rights,” she told B&T, the week before her panel discussion at the REMIX Summit in Sydney.

Phillips explained there’s both the economic rights of copyright (having to pay for whatever it is) and moral rights as a creator. Creators of the content have the right to be attributed to their content if it’s being used.

While often it goes unnoticed, sometimes it can bite a news organisation in the arse. In 2011 the BBC came under scrutiny after its News Outlet used images of the London Riots, without attributing them to the actual person who took them. Instead, the BBC said they were soured from Twitter.

The use of these images caused a major stink and forced the BBC to set the record straight and attempt to defend its actions. Which resulted in further complaints and scrutiny, said Phillips.

“Copyright law is not different on the internet to what it is in the real world,” she stressed, despite admitting there’s a popular myth everything on the internet is free.

However, Phillips noted since the onslaught of social media in the past decade, there’s the official copyright law, but a form of community law in the social media realm too.

“What you find on social media platforms is that there’s generally behaviour that the community finds acceptable or not acceptable. If you breach what’s considered a ‘fair go’, you’re likely to have a situation that you have to manage.”

And the lines appear to have blurred. Phillips agreed it’s easy to accidentally infringe copyright online, particularly because of the misguided belief the internet is free.

“There’s a lot of misinformation out there and it is easy to infringe copyright. And that’s one of our main roles, to educate people, not just be a big stick, but to help people do the right thing,” she said.

If you’re a trifle worried you’re a copyright infringing culprit, Phillips is speaking further indepth at the REMIX Conference in Sydney on June 2 and 3 on how to monetise content. And because you’re a lovely and devout reader of B&T, we have a special code for our readers for 25 per cent off tickets. Use the code ‘bandt’ – all lowercase – on the REMIX site.

Lead image via iStock

Please login with linkedin to comment

Latest News

News.Com.Au Remains The Best Read News Site, As The ABC Eyes Number One
  • Media

News.Com.Au Remains The Best Read News Site, As The ABC Eyes Number One

December 2017 digital news rankings released today by Nielsen revealed that news.com.au (5.6 million) remained the top news entity and grew seven per cent when compared with the same time last year year. In second place was ABC News Websites (4.5 million, up eight per cent), who moved up from third when compared to December 2016, switching places with […]

by B&T Magazine

B&T Magazine
Amazon Opens Its First Checkout-Free Grocery StoreThat’s Set To Revolutionise Retail
  • Marketing

Amazon Opens Its First Checkout-Free Grocery StoreThat’s Set To Revolutionise Retail

After years of planning and testing, perennial disrupter Amazon has finally opened its first “checkout-free” grocery store in the US that many say will change the face of bricks and mortar retail forever. The store opens in Seattle today and is called Amazon Go and uses an app and cameras so shoppers are charged when they remove […]

by B&T Magazine

B&T Magazine
PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

Pete Galmes Joins We Are Social As Creative Director
  • Advertising
  • Marketing

Pete Galmes Joins We Are Social As Creative Director

Specialist agency We Are Social has announced the appointment of Pete Galmes as its creative director in Sydney. Galmes joins We Are Social having previously completed stints at a number of agencies such as DDB Sydney, where he was a creative partner; Whybin/TBWA, where he was creative director; and Saatchi & Saatchi, where he was […]

Nielsen: Aussie Retailers Enjoy Cracker Online Christmas Season
  • Marketing
  • Technology

Nielsen: Aussie Retailers Enjoy Cracker Online Christmas Season

More adult Australians than ever took to online retailers and department stores for their Christmas shopping in December 2017 (14.4 million), growing the number of people who visited the online mass-merchandise sub-category by 6.3 per cent when compared with December 2016. Almost nine million (8.8 million) adult Australians spent an average of 56 minutes online during […]

LYNX Unveils New Approach In Witty Spot Via Emotive
  • Campaigns

LYNX Unveils New Approach In Witty Spot Via Emotive

LYNX has today launched the campaign for its newest fragrance, LYNX Australia, with a light-hearted creative which reignites the friendly rivalry between Australia and New Zealand, fuelled on by the inclusion of one of New Zealand’s national treasures. Developed by content agency Emotive, the lead film stars New Zealand’s acclaimed Julian Dennison (of Hunt for […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Study: 52% Of Gen Xers & Baby Boomers Have A ‘Nemesis’ Brand
  • Marketing

Study: 52% Of Gen Xers & Baby Boomers Have A ‘Nemesis’ Brand

Older consumers are more likely to be loyal to a brand for a long period of time, but they are also more likely to boycott a brand for the poor customer service they received, new research has revealed. Cloud mobile and online business messaging solutions provider LivePerson has released the results of its consumer research […]

Craig McLachlan Says He Will Sue Fairfax & The ABC Over Harassment Claims
  • Media

Craig McLachlan Says He Will Sue Fairfax & The ABC Over Harassment Claims

Embattled actor Craig McLachlan, currently the centre of some unsavoury sexual assault allegations, has said he will sue both Fairfax Media and the ABC. The two media bodies combined in a joint investigation to expose allegations that McLachlan sexually harassed three women – actresses Christie Whelan Browne, Angela Scundi and Erika Heynatz – during a 2014 production of The Rocky […]

by B&T Magazine

B&T Magazine
Former Adland Duo’s New Start-Up Attempts To Redefine The Future Of Freelancing
  • Marketing
  • Technology

Former Adland Duo’s New Start-Up Attempts To Redefine The Future Of Freelancing

The former MD of digital agency MullenLowe Profero, Dave Bentley, has partnered with ex-Razorfish’s Senior Tech Manager, Nick Stevens, to launch a new company designed to revolutionise freelancing in the creative and digital industries by streamlining the way organisations and freelancers find each other and work together. Cavalry Freelancing is an online marketplace that intelligently matches projects with industry freelancers in minutes based on expertise, skills, availability, rates and reputation.

Channel Nine’s Today Busted Nicking A BBC Promo “Word For Word”
  • Media

Channel Nine’s Today Busted Nicking A BBC Promo “Word For Word”

It’s been a rather ignominious debut for Nine’s Today show for 2018 amid accusations a promotion for its hosting line-up, featuring the newly-installed Georgie Gardner, is a direct rip-off of an ad that aired for a UK breakfast show back in 2016. B&T has contacted Nine for comment on the allegations, however, it declined our offer to do […]

by B&T Magazine

B&T Magazine
Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]