Claims Of Ashley Madison Demise Are “Greatly Exaggerated”, Site’s Still Growing, Says Parent Company

Claims Of Ashley Madison Demise Are “Greatly Exaggerated”, Site’s Still Growing, Says Parent Company
SHARE
THIS



Avid Life Media, the parent company of extramarital affair website Ashley Madison, has hit back at journalist claims about the site’s future since the recent hacking scandal, saying the site continues to grow day-by-day.

“Recent media reports predicting the imminent demise of Ashley Madison are greatly exaggerated,” said Avid Life Media (ALM) in a statement.

“The company continues its day-to-day operations even as it deals with the theft of its private data by criminal hackers.”

The site was hit by hackers in late July who wanted the Ashley Madison site taken down. When ALM didn’t comply, the hackers allegedly released nearly 10GB of user data online.

The future of Ashley Madison has dominated numerous headlines since the hack – with recent news seeing the CEO step down – however the statement calls out media outlets for perpetuating this, claiming the company has even had more sign ups since the data release.

“Some journalists have turned the focus of the criminal act against Ashley Madison inside out, attacking us instead of the hackers,” said the company in the statement.

“Last week, a reporter who claimed to analyze the stolen data made incorrect assumptions about the meaning of fields contained in the leaked data. This reporter concluded that the number of active female members on Ashley Madison could be calculated based on those assumptions.

“That conclusion was wrong.”

Dr Tony Jacques, managing director at PR company Issues Outcomes, told B&T last week the question has to be raised about whether the brand can survive.

“The hack itself was serious enough, but the company’s continued evasions, lack of communication and seeming lack of any remedial action have probably spelled the end,” he said.

However, he pointed out it doesn’t have to be that way, citing a recent example of another American hack where the CEO took charge and fronted the issue.

Communications pros also told B&T yesterday it was critical to have a spokesperson in front of the media, particularly in relation the exploitation claims facing retail franchise 7-Eleven.

“Periodic reports of how this situation has improved shared with media will ensure that 7-Eleven will be seen to be taking the matter seriously and is doing all in its power to eradicate it,” said director of Agent99 Public Relations, Sharon Zeev Poole.

“Ultimately, it’s about transparency and making sure that staff are being cared for. It can’t just be lip service or a PR spin.”

 

Latest News

Nine Appoints 9Honey Editor
  • Media

Nine Appoints 9Honey Editor

B&T's editor was coincidentally dribbling honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.

businessman using tablet PC and information communication technology concept. IoT(Internet of Things). GUI(graphical user interface). paperless office.
  • Marketing
  • Technology

Smartly: The Future Of Martech Is Automated

Automated ad buying platform, Smartly was at the centre of the tech innovation stage at the Online Retailer conference 2018. Smartly head of ANZ Marta Bonzanini (pictured below) discussed the integral role automation plays in the future of marketers and creatives. “If an ad is not performing as well as planned, you probably have some […]

Messenger Launches Video Chat AR Games
  • Technology

Messenger Launches Video Chat AR Games

For the moments when we can’t be together IRL, Messenger video chat helps you connect in real-time with the people you care about most. Chatting face-to-face live makes all the difference when you have exciting news to share, you need a study buddy for a big test, or you simply want to pass the time […]

Sphere Wins Stockdale And Leggo
  • Media

Sphere Wins Stockdale And Leggo

Sphere snares Stockdale & Leggo business, which is a real estate group & not a simmer sauce as first reported on B&T.

Aussie AgTech Start-Up Leads Global Farming Innovation
  • Technology

Aussie AgTech Start-Up Leads Global Farming Innovation

With Aussie farmers facing so many challenges, could the answer be Blockchain technology? Ranking top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32 other start-ups from around the world, Aussie start-up Agunity are leading AgTech innovation. Having won the right to represent Australia during Investible’s nation-wide pitch competition, AgUnity took to […]

Women In Media Profile: Carolyn Bollaci
  • Media

Women In Media Profile: Carolyn Bollaci

Facebook's Carolyn Bollaci is the latest to sup at B&T's truth serum we prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency
  • Advertising
  • Campaigns

Vic Govt Unveils ‘Tafe + Jobs’ Via Fuel Agency

The Fuel Agency has launched the new ‘TAFE + Jobs’ campaign, aimed to promote and drive applications and enrolments for courses starting in 2019 There’s a lot happening in Victoria, with record investment in road and rail projects, and in the health, community and disability sectors. As a result, there’s greater demand for skilled workers. […]

Rakuten Marketing Appoints New CEO
  • Marketing
  • Technology

Rakuten Marketing Appoints New CEO

Rakuten has a new CEO. However, judging by the tired handshake photo, B&T doesn't have any new ways of illustrating it.

Why Consumers Block Your Advertising
  • Advertising
  • Opinion

Why Consumers Block Your Advertising

Who better to explain why your ads are getting blocked than a real ad blocking expert. As B&T has done right here.

Opinion

by B&T Magazine

B&T Magazine