Journos Blocked From Lorna Jane Breakfast After Recent Media Stink

Journos Blocked From Lorna Jane Breakfast After Recent Media Stink
SHARE
THIS



Reports are surfacing some media have been barred from entering a breakfast this morning for the launch of Lorna Jane Clarkson’s new book.

Clarkson is the founder of sportswear brand Lorna Jane, which has recently come under fire for an ad it posted on Seek searching for a receptionist/model that called for very specific body measurements.

SBS has reportedly been blocked from entering the Brisbane event this morning; however Clarkson allegedly spoke out about the controversy for the first time since it erupted on Monday.

Clarkson said the ordeal had been so overwhelming she’d “just closed the doors” as she thought the issue had been blown out of proportion.

“I just really wanted to let it play itself out and what I really got from it was that I had such wonderful support from fans of the brand,” the SBS reported Clarkson telling the breakfast.

“My regret is that the people talking about the ad didn’t read it, they just read the heading,” she said.

“I feel like they just read it and then someone made a comment and then they were reading the comments rather than actually taking the time to read the job description.”

On Monday afternoon during the ruckus, B&T spoke to a Lorna Jane spokesperson who said there had been miscommunication around what was meant by the term ‘Fit Model’.

Similarly, industry experts suggested to B&T it was an honest mistake, and the had just been worded poorly.

“The ad was simply poorly written as what they were advertising for is a dual role – a receptionist who could also be a model, however this wasn’t clear and has now blown up,” said Hannah O’Donnell, managing director of PR company Straight Up Pr.

 

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]