MEC Wins Big At Media Innovation Awards

MEC Wins Big At Media Innovation Awards

MEC Australia has been recognised with two awards at the Internationalist Awards for Innovation in Media, winning Gold and Silver for two separate clients.

Andrea Sophocleous
Posted by Andrea Sophocleous

The Gold win was for the Call of Duty: Black Ops III campaign for Activision in which MEC created a branded craft beer, the Black Hops Midnight Pale Ale, taking the Call of Duty brand outside of its core category.

The agency’s Silver win was for its Dr Lisa to the Rescue TV series for Nestlé Purina, which aired on the Nine Network and showcased stories of a rescue pet finding the perfect loving family.

The campaign previously won a Silver for Best Use of Content at the Festival of Media Asia Pacific and is shortlisted for The Festival of Media Global Awards in the Best Entertainment Platform category.

MEC CEO James Hier said, “The best awards in our industry are for work that delivered results for our clients. We are incredibly proud of both of these campaigns and of the clients for bravely stepping out of their comfort zone and reaping the rewards.”

The Internationalist Awards for Innovation in Media are in their sixth year of competition and recognise campaigns that score highly on insights, strategy, and results across all product categories.