MEC & Maxus Announce NewCo Aussie Leadership Team Headed By Peter Vogel

MEC & Maxus Announce NewCo Aussie Leadership Team Headed By Peter Vogel
SHARE
THIS



Tim Castree, global CEO of MEC and GroupM’s ‘NewCo’, today announced that Peter Vogel (main photo) will take on the role of CEO of the new combined MEC and Maxus ‘NewCo’ agency in Australia and New Zealand when it launches in January 2018. In addition Vogel will lead the South East Asia NewCo hub in the Global NewCo organisation.

Vogel will lead a new Australian and New Zealand NewCo management team, which will be finalised over the coming weeks. Vogel has been the MEC APAC CEO since mid-2015 and prior to that was MEC AUNZ CEO for over six years. The role becomes effective in January 2018.

Tim Castree, CEO of MEC and NewCo, said: “We’re merging Maxus and MEC to form a brand new billion-dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Peter’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo in ANZ a formidable future-facing agency.”

James Hier (current CEO MEC Australia) has been appointed chief growth and product officer for NewCo and will report to Vogel. In his new role, Hier will be responsible for the top line growth of Newco through new business and the delivery of world-class product for clients across media, technology, and content. James will also be responsible for the marketing of Newco, including continuing his involvement with the TV series marketing dividends on Sky Business with the AANA.

Hier and Vogel have a long history of successfully working together building great agencies and look forward to continuing that story.

Mark McCraith the current CEO of Maxus Australia will be leaving the business. McCraith will work with Vogel and Hier over the coming weeks to help establish the new Leadership Team for NewCo. McCraith has been the CEO of Maxus for the past two years and has done a great job in building the Maxus brand and culture in Australia. McCraith has built exceptional relationships and partnerships with clients like Jetstar, Hungry Jacks, Danone and lead the establishment of Westpac’s media agency – Media Lab.

Peter Vogel is a marketing professional with over 25 years of experience. In that time, he has worked as a client, and in creative and media agencies across a number of international markets and regions. Peter has been with MEC for over 17 years, ever since the network acquired the specialist media strategy independent he founded in South Africa – Nota Bene.

Vogel is inspired by developing agency businesses and by growing clients’ brands, something he has achieved through delivering innovative product offerings and excellent agency talent.

He is excited to return to Australia and will bring a wealth of learnings and experience from the fast growing markets of Asia Pacific, which are all important economic partners for Australian businesses.

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]