MCN today announced a new client win in the shape of online events calendar and ticketing business Eventfinder.com.au.
The site, which was previously represented by Yahoo7!, becomes the 12th online platform MCN have integrated into its digital network in the past 12 months.
Eventfinder.com.au, owned by the Entertainment Media Group, provides users with information and tickets to cultural and music events around Australia, and receives over half a million visitors every month.
MCN said the move is part of its strategy to “further expand their online reach as well as strengthen the depth of their network by taking on sites which align directly with their various communities of interest”.
“MCN specialises in offering advertising solutions that are focussed around communities of interest. Eventfinder.com.au is another channel for brands to interact with consumers who are interested in music, sport, entertainment and lifestyle," said MCN strategic integration director Elizabeth Minogue.
Globally, mobile ad spend represents around 14.2% of all digital revenue, and here in Australia mobile is becoming increasingly important. Eventfinder.com.au offers a market-leading mobile experience to consumers, and we look forward to building upon this by rolling out innovative campaigns in the very near future," she added.