MCN Secures Over 20 Partners For FOX League Channel Launch

MCN Secures Over 20 Partners For FOX League Channel Launch
SHARE
THIS



Multi Channel Network (MCN) today announced the signing of over 20 partnerships for FOX SPORTS’ new dedicated 24/7 Rugby League channel, FOX LEAGUE.

FOX SPORTS Channel, 502 will become FOX LEAGUE today with all the shows firing up from 27 February, before Round One of the season kicks off on 2 March. The new channel allows audiences to experience every game, every round live, all guided by the best commentary team in the business on their very own channel, which never switches off.

Thanks to the variety of opportunities available with the 24/7 FOX LEAGUE channel, MCN can connect brands at any level with the NRL audience – from primary spot packages to small and large scale integration.

MCN has secured a series of key brands for the code’s new partner naming rights for the 2017 season including; Schick Hydro for Thursday night, Bundaberg Rum for Super Saturday, and KFC on Sunday.

Other key partners include: Mazda, Gillette, Hino Australia, TAB, Ultra Tune, BET365, Isuzu Utes; plus long-term broadcast partners Bunnings and Harvey Norman.

FOX SPORTS CEO, Patrick Delany, said: “The launch of ‘every game live’ for the 2016 NRL premiership on FOX SPORTS was exceptionally well received by fans last year. Ratings were up double digits year-on-year and the content drove FOX SPORTS’ brand score to record levels. Fans engaged with our League coverage like never before.

“In 2017 the launch of FOX LEAGUE, with all its new shows and the freshest sports team on TV, will take that offering to a whole new level. There is something for everyone – the fanatic, fan or follower. We have experience in creating single sport media platforms with X Factor to drive engagement across TV, web and apps which will make FOX LEAGUE truly stand-out as something new and fresh in Australia. Fans will love FOX LEAGUE and the ability to immerse themselves in everything that comes with it, making it a unique opportunity for advertisers and sponsors.”

MCN national sports sales director, Martin Medcraf, said the channel launch was a landmark moment for the game and as such, it’s no surprise they’ve seen huge appetite from advertisers already.

“Live sport continues to be attractive to brands looking to align with live, premium, engaging content,” he said. “Therefore, in much the same way advertisers were excited for the launch of the AFL FOX FOOTY channel in 2012, they are excited about the new partnerships available with FOX LEAGUE and its premium broadcast and digital NRL content on foxsports.com.au.

“This channel is yet another example of how FOX SPORTS’ is innovating sports broadcasting, providing the market with extensive cross-platform and LIVE NRL offerings, plus most importantly, delivering high performance partnership opportunities with deeper and richer integration than ever before. Combine this with the hugely successful year in 2016 with live FOX SPORTS NRL ratings up 15 per cent and it’s undoubtedly a great time to be a part of the game.

“We’re thrilled to have the support of our partners join us in this new era of FOX SPORTS NRL coverage, and look forward to continuing our proud history of creating client partnerships that deliver commercial outcomes for brands with this channel in 2017.”

Latest News

Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]