MCN Names New Boss As Anthony Fitzgerald Departs

MCN Names New Boss As Anthony Fitzgerald Departs

Multi Channel Network (MCN) has announced the appointment of Mark Frain as the company’s new CEO.

Frain, currently MCN’s chief sales and marketing officer, replaces outgoing CEO Anthony Fitzgerald (pictured above).

After 15 years leading MCN, Fitzgerald has decided to take a break before deciding on any new future opportunities.

MCN chair Stacey Brown congratulated Mr Frain and thanked Mr Fitzgerald for his contribution to MCN.

Brown said Frain’s appointment heralded a new era for MCN.

“Mark has diverse global experience across sales, strategic planning and commercial development and is ideally suited to lead the next generation for MCN,” she said.

Mark Frain

Mark Frain

“He is widely regarded as one of Australia’s most respected sales executives and has the vision, expertise and leadership skills to drive MCN’s future growth as it remains at the forefront of multi-screen trading.

“On behalf of MCN’s shareholders, Foxtel, Fox Sports Australia and Network Ten, I’d like to thank Anthony for his contribution as CEO for the last 15 years and wish him well for the future.”

Foxtel CEO Patrick Delany acknowledged Fitzgerald’s achievements and welcomed Frain to the role.

“I’ve worked with Fitzy for 15 years and respect the enormous passion he has for television and redefining the TV advertising model,” Delany said,

“He has embedded a culture of innovation within the company and built a great team of committed and talented sales executives.

“I look forward to working more closely with Frainy as he drives continued and enhanced outcomes for MCN, Foxtel and Fox Sports, and Network Ten.”

Network Ten CEO Paul Anderson said: “I’d like to thank Anthony for his contribution not only to MCN, but to the overall television industry.

“He has driven key initiatives, fostered innovation and been a genuine leader of change. On behalf of Network Ten, we wish him well.

“I’d also like to congratulate Mark on his new appointment. It’s a demonstration of his commitment and expertise in shaping the television landscape that sees him assume this new role.”

Fitzgerald congratulated Frain on his appointment and wished him every success for the future. He also praised the MCN staff for their loyalty, commitment and professionalism during his tenure.

“A passion for television has guided all my career choices to date,” he said.

“Leaving MCN is bittersweet; it is a business I’m passionate about and have been so proud to lead for the last 15 years.

“The success of MCN to date has been the result of concerted team effort by people who love television and I know the business is in good hands for the future.

“Mark has the confidence, respect and trust of the industry and will be a tremendous leader. He is both colleague and good friend and I wish him the very best.”

Commenting on his promotion, Frain said he was thrilled to take on the new challenge.

“I’m proud to be offered this opportunity and have absolute confidence in the MCN team and the strong future we can build together for this business,” he said.




Please login with linkedin to comment

Anthony Fitzgerald Mark Frain MCN Multi Channel Network

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]