MCN Appointed To Represent CNN’s Aussie Digital Assets

1950's era TV news anchor reading the news
SHARE
THIS



CNN International has appointed Multi Channel Network (MCN) to represent its digital assets in Australia. The CNN digital portfolio includes CNN.com, CNN Money and associated mobile apps.

The representation agreement covers video, display, integrated partnerships and programmatic sales across all of CNN’s key verticals including sport, travel, technology, money, world, style and entertainment.

Sunita Rajan, vice president, CNN advertising sales Asia Pacific said: “When it comes to CNN’s global digital audience map, Australia is the second largest international market outside of the US CNN’s continued investment in digital is clear through key verticals such as CNN Travel, CNN Money, and CNN Style and through content partnerships such as Snapchat and the new Apple News app. We are incredibly excited about delivering new opportunities to such a critical market.”

CNN digital is at the forefront of news delivery and meeting rising consumer demand for mobile and video news, resulting in 1.7 million video starts in Australia every month. This complements MCN’s growing focus on video and will ensure an enhanced advertising proposition for premium brands.

Tori Benzie, head of multiply integration digital, MCN added: “CNN delivers a premium audience which is constantly growing both online and across mobile. This means fresh and targeted opportunities for brands seeking to reach a high quality, affluent and professional audience. We are very excited about bringing this digital brand offering to our Australian advertising partners and clients.”

In Australia, CNN International currently works with clients such as Telstra, ANZ, Microsoft, Prada, Mercedes, and Maserati.

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]