CNN International has appointed Multi Channel Network (MCN) to represent its digital assets in Australia. The CNN digital portfolio includes CNN.com, CNN Money and associated mobile apps.
The representation agreement covers video, display, integrated partnerships and programmatic sales across all of CNN’s key verticals including sport, travel, technology, money, world, style and entertainment.
Sunita Rajan, vice president, CNN advertising sales Asia Pacific said: “When it comes to CNN’s global digital audience map, Australia is the second largest international market outside of the US CNN’s continued investment in digital is clear through key verticals such as CNN Travel, CNN Money, and CNN Style and through content partnerships such as Snapchat and the new Apple News app. We are incredibly excited about delivering new opportunities to such a critical market.”
CNN digital is at the forefront of news delivery and meeting rising consumer demand for mobile and video news, resulting in 1.7 million video starts in Australia every month. This complements MCN’s growing focus on video and will ensure an enhanced advertising proposition for premium brands.
Tori Benzie, head of multiply integration digital, MCN added: “CNN delivers a premium audience which is constantly growing both online and across mobile. This means fresh and targeted opportunities for brands seeking to reach a high quality, affluent and professional audience. We are very excited about bringing this digital brand offering to our Australian advertising partners and clients.”
In Australia, CNN International currently works with clients such as Telstra, ANZ, Microsoft, Prada, Mercedes, and Maserati.