McDonald’s Get Cheesy With Tropfest Activation

McDonald’s Get Cheesy With Tropfest Activation

If you’re a Tropfest fan you’ve probably dreamt of starring, directing or even producing a film of your own. With this in mind McDonald’s, together with partners OMD Fuse and tkm9 Group, created the Fryflix Movie Poster activation.

Camilla Bar
Posted by Camilla Bar

The activation drove awareness of their latest product, Loaded Fries – McDonalds’ iconic French Fries with guacamole and salsa or bacon with cheese sauce.

Centred around two portable pods, film fans simply selected their desired movie genre and snap, they appeared in a personalised augmented reality movie poster.

With tongue firmly in cheek, each Fryflix poster was dripping in cheesy puns and an over the top movie soundtrack.

As film fans waited to create their posters, McDonald’s also offered free mobile charging and vouchers offering fans a free sample of Loaded Fries.

In just a few short hours, with the cheesiest activation in town, McDonald’s turned hundreds of ordinary film buffs into extraordinary film stars.

Mark Hodgens, tkm9 Group CEO said, “We love it when new tech such as augmented reality brings ideas to life in a fun and engaging way, it’s truly a fantastic experience.”

“TKM9 Group is a full service creative communications agency, specialising in emerging and interactive technologies. We exist to build positive brand experiences through powerful creative, cutting edge technology and technical expertise.”