McCann Melbourne To Snare AGL Account From Maxus

McCann Melbourne To Snare AGL Account From Maxus
SHARE
THIS



In another blow for GroupM its Maxus agency has lost the AGL account – rumoured to be worth around $16 million according to the gas supplier’s website – to rival McCann Melbourne.

McCann will now do both the creative – an account it picked up in January – and the media buying.

In a statement, AGL’s general manager marketing and retail customers Mark Brownfeld said: “AGL Energy (AGL) will move its media account from Maxus.

“Our customers’ needs and media consumption habits are rapidly changing and we felt it was time for a fresh set of eyes to look at our business. We have enjoyed working with the Maxus team over a number of years and thank them for their hard work on our account.”

“We have identified a new partner which will be announced shortly. We will not go through a pitch process.”​

It is understood that Maxus did not re-pitch for the business.


 

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?