Friday night was one to remember for the McCann Australia offices, taking home tonnes of steel at the prestigious Spikes Asia Awards 2016.
The Australian’s brought home a total of 11 Spikes, a GOLD, four SILVERS and six BRONZE – a great result from the team’s collective 18 shortlists and also a first, having every Australian office in the running (Melbourne, Sydney and Queensland) on the night.
The GOLD spike was awarded for McCann Melbourne’s work on the Melbourne International Film Festival for ‘The Emotional Trailer’ campaign, taking the top gong in the Data Visualisation category.
The SILVER of the evening came for McCann Melbourne’s ‘Free Puppies Forever’ campaign for Vision Australia under the PR – Audience Targeting and Engagement category.
And the SILVERS just kept on coming, with another two for McCann Melbourne’s ‘The Emotional Trailer’ for the Melbourne International Film Festival (in ‘Use of Technology’, ‘Ambient Use of Digital Technology’ and ‘Use of New Technology’ categories). And a fourth SILVER came in for the Melbourne office’s work on the ‘Free Puppies Forever’ campaign for Vision Australia.
The night ended on a high with no less than five BRONZE gongs for McCann Melbourne’s work on the Melbourne International Film Festival’s ‘The Emotional Trailer’ campaign, winning in the Digital, Digital Craft, Media and Outdoor categories.
McCann Australia’s chief creative officer, Pat Baron said, “We pride ourselves on the work we do for our clients and recognition at award shows as prestigious as Spikes is the icing on the cake. The team’s passion for excellence and originality continues to be rewarded in Asia and around the world. To win a Gold Spike in Digital is testament to McCann’s integrated digital expertise. Thank you to our client, the Melbourne International Film Festival, this achievement wouldn’t be possible without their support and vision.”
The Spikes wins finished off a successful week for the McCann Australia team, with news earlier in the week that McCann made history as it was announced as a shortlist for the B&T Media Agency of the Year, as well as being shortlisted for the State Agency of The Year (VIC).
The region’s most prestigious awards for creative communications, Spikes Asia rewards the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile, PR, Innovation and Healthcare. Entries are judged by leading global creatives at the Festival.