M&C Saatchi’s Ben Welsh Gets New Gig As Head Creative Of Asia

M&C Saatchi’s Ben Welsh Gets New Gig As Head Creative Of Asia
SHARE
THIS



Global independent advertising network, M&C Saatchi, has announced that Ben Welsh, formerly executive creative director at M&C Saatchi Sydney, is to be appointed as creative chairman of Asia.

The appointment of Welsh marks a change in emphasis for the Network. Asia as a region has changed dramatically in recent years – China took over as the largest economy from the US in 2014, India has the fastest growing advertising industry in the world and Japan is the second most innovative country in the world.

The addition of Welsh demonstrates the Network’s spotlight on Asia.

Welsh’s focus will be pitching for both International and National brands in each region, attracting creative talent and developing the creative output of the five Agencies the Network runs there.

Welsh has helped to establish M&C Saatchi Sydney as the leading creative shop in Australia – and has led the agency to its biggest trophy-haul yet at Cannes this year, consolidating its position as the country’s number one creative agency. M&C Saatchi Australia came home with a coveted Titanium Lion, one of only five up for grabs, to cap off a 10-Lion haul.

Moray MacLennan, CEO Worldwide at M&C Saatchi, commented: “This appointment underlines our commitment to the core of our business – the creative product. Ben is the best combination of strategic thinker and creative leader. Add in his boundless energy and Asia will be hugely strengthened. He is also an excellent brand ambassador for M&C Saatchi having worked for us for the last 18 years.”

Welsh added: “I’m really excited at the thought of what we can do in the region. We have some brilliant people and I look forward to working with them to create an impact in such a diverse part of the world.”

Welsh will start his new role on 1 October. His appointment follows the departure of Chris Jacques who was Regional CEO. He will be based in Sydney but regularly travelling to Singapore, New Delhi, Kuala Lumpur, Shanghai and Tokyo.

Welsh joined M&C Saatchi Sydney in 1997 as a senior writer and was then promoted to creative director in 2003. Previously, he led a team of over 50 creatives working across digital, direct, retail and above the line media in Australia’s largest agency. As well as winning numerous Australian and international awards, he has also served on industry panels, such as creative juries for the Cannes Lions and D&AD.

Please login with linkedin to comment

Qantas Thomas Hutley

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]