With massive creativity festival Cannes coming to an end, it’s been more good news for M&C Saatchi’s Clever Buoy campaign for Optus.
The shark-detection campaign has taken out a Titanium Lion in the Titanium and integrated category.
Needless to say, M&C Saatchi Australia CEO Jaimes Leggett is ecstatic with the win.
“It’s been an incredible week for the agency, winning golds on each night of the show,” he said. “Titanium rounds it off and is a testament to the direction the agency is moving. Work like this comes from partnership between client and agency. We’re fiercely proud of it.”
The win capped M&C Saatchi Sydney’s most successful week ever at Cannes with a 10-Lion haul that included the much-coveted inaugural Gold Innovation Lion for Clever Buoy alongside its PR, Mobile and Cyber Gold’s.
M&C Saatchi Worldwide CEO, Moray MacLennan, said: “The extraordinary collection of awards by our Sydney office is largely due to the winning combination of a great creative culture coming up with lateral solutions, and a client that made them happen. But it signals more than that – it reflects a step change in the M&C Saatchi global firepower in all major markets. Looking forward to next year.”