M&C Saatchi Takes Massive Stake In New York Digital Agency

Two embracing teddy bears looking through the window sitting on window-sill.
SHARE
THIS



M&C Saatchi Group has acquired the majority stake in MCD Partners, a digital customer experience agency based in New York.

The acquisition came about through M&C Saatchi’s own customer experience agency LIDA.

The offering will be led by MCD Partners co-founders Ian Magnani, John Caruso, and Wasim Choudhury.

The acquisition marks another key milestone in the M&C Saatchi Group’s plan to take the LIDA offering to key global markets, starting with the launch of LIDA Australia in 2014.

“Rather than just find a clone of LIDA in the US, we chose MCD Partners as their digital customer experience skills are a perfect partner for our own roots in CRM,” said Matthew Heath, chairman and head of strategy for LIDA.

“We are hugely excited about using this opportunity not only to grow into the US market, but also to enhance our talent and client capabilities in the UK and beyond.”

Christine Gardner, LIDA Australia MD said: “MCD Partners is a stellar addition to the LIDA network. This adds even more firepower to our local offering. Our expansion into the US gives us the ability to offer clients our collective expertise.”

LIDA, Campaign UK’s 2013 and 2014 Customer Engagement Agency of the Year, and Emmy Award-winning MCD Partners share a strong background of industry leadership and digital innovation. The acquisition brings together their complementary areas of expertise, resulting in a full suite of offerings from omnichannel advanced data analytics and CRM to user experience design and creative digital marketing.

Together, LIDA and MCD Partners’ collective capabilities, technologies, and platforms— including their proprietary in-house Data Room and Insight Labs—will inform design processes and engagement strategies, giving a more complete view of the consumer and helping to bring clients even closer to their customers.

“LIDA is an ideal partner for us, with our corresponding strengths, locations, and cultures. We value and respect each other’s unique identities, which we felt was crucial,” said Ian Magnani, partner and co-founder, MCD Partners.

“We’re thrilled to share our combined expertise with one another and with our clients, as we continue to grow and evolve in our new partnership.”

 

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]