M&C Saatchi Group has appointed Sophie Price to the newly created role of head of integrated strategy.
The role is rooted in Bohemia and will serve to leverage Price’s unique skill set, borne from her time leading strategy for both creative and media. The position is designed to benefit both the wider M&C Saatchi Group as well as Bohemia’s partner agencies.
Price joined the group in 2017 as head of group strategy. Her work has won multiple Cannes Lions and Grand Prix awards from the Australian Effies and the Media Federation of Australia.
The Communications Council also selected Price to chair the prestigious IPA Campaign Planning course for the past two years.
Justin Graham, chief strategy officer at M&C Saatchi Group, said: “Sophie’s impact on our business has been immediate. She plays a key role with our clients while developing new thinking internally, helping us to produce more integrated ideas, faster.
“She pushes everyone to better marry content and context leading to ideas with a modern shape.”
Bohemia CEO Brett Dawson said: “We have a super exciting plan and it’s great to be able to realise it with someone as talented as Sophie. She is the best in the business. Our clients, partner creative agencies and all Bohemians will be beneficiaries of this appointment.”
Commenting on her new role, Price said: “I’m excited by the opportunity to create a world-class offering that truly integrates media and creative thinking.
“Our product focuses on how media and data can shape modern ideas to drive greater relevance, rather than thinking about media simply as a delivery system.
“This would be a big cultural shift for most media agencies, but Bohemia is already primed to think in this way.”