M&C Saatchi Appoints New Digital Positions

M&C Saatchi Appoints New Digital Positions
SHARE
THIS



M&C Saatchi has made significant boost to its digital firepower with the appointment of Claire Van Heyningen to group head of digital and Chris James to group digital CD.

Van Heyningen and James will join M&C Saatchi digital strategy director Michael Sinclair to drive and shape contagious integrated solutions across the M&C Saatchi Group.

Van Heyningen has more than 17 years in an array of management and leadership roles with a strong focus on technology, business development and people. Most recently she was One Green Bean digital client service director following five years at Host where she rose to head of digital.

She has worked across a breadth of clients, including Toyota, Virgin Mobile, Coca-Cola, Bankwest and Tourism Western Australia, and was a key driver of projects that achieved brilliant results.

With a digital career spanning over 20 years, James is one of the most awarded digital creatives in the Australian market.

In recent years he has been ranked the number two digital CD globally at Cannes by the Won Report and the top-ranked digital CD in Australasia by Campaign Brief.

Since 2000 he has founded two creative businesses: Rhubarb & Custard and The Farm Digital; built two highly-awarded digital departments: at TEQUILA and BMF before heading up the digital offering at Ogilvy & Mather.

At M&C Saatchi James will be responsible for the digital creative output of the entire M&C Saatchi Group that comprises ten businesses.

Sinclair, who joined M&C Saatchi from Droga5 in December, has been at the forefront of digital strategy for nearly a decade in Sydney, London and Auckland and has made a big impact for the agency’s key clients over the past six months.

M&C Saatchi CEO Jaimes Leggett said: “Claire, Chris and Michael are pioneers in the digital space with a brilliant track record of consistently producing the sorts of interactive solutions that people just can’t help but engage with.

“They’ve worked at some of the best agencies, on some of the best clients, producing some of the best work in the industry. They make a brilliant addition to our already formidable digital offering.”

Van Heyningen said: “It is an amazing time to be joining M&C Saatchi, a business that is investing heavily to reshape itself with the future firmly in mind.

“The sheer scope of talent in the building is humbling. It’s certainly no coincidence they are doing truly ground-breaking work for some iconic clients.”

Please login with linkedin to comment

Instagram ads

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]