Mattel’s New Barbie Ad Inspires Girls To Imagine The Possibilities

Mattel’s New Barbie Ad Inspires Girls To Imagine The Possibilities
SHARE
THIS



Mattel has launched a new Barbie commercial called “Imagine the Possibilities” encouraging girls to use their imagination and there’s no dream too big to achieve.

The little girls appear as pint-sized professionals—an academic, a vet, a businesswoman, and a men’s soccer coach—offering adorable words of advice to the big kids around them.

According to Barbie’s creator, Ruth Handler: “My whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices,”

Mattel is jumping on girl-empowerment advertising bandwagon, and we’re loving it!

Please login with linkedin to comment

8Com Matt Rowley

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?