Mattel’s New Barbie Ad Inspires Girls To Imagine The Possibilities

Mattel’s New Barbie Ad Inspires Girls To Imagine The Possibilities

Mattel has launched a new Barbie commercial called “Imagine the Possibilities” encouraging girls to use their imagination and there’s no dream too big to achieve.

ERIN MARY Doyle
Posted by ERIN MARY Doyle

The little girls appear as pint-sized professionals—an academic, a vet, a businesswoman, and a men’s soccer coach—offering adorable words of advice to the big kids around them.

According to Barbie’s creator, Ruth Handler: “My whole philosophy of Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices,”

Mattel is jumping on girl-empowerment advertising bandwagon, and we’re loving it!