Match Media Snares Strategy And Buying For Rugby League World Cup 2017

Match Media Snares Strategy And Buying For Rugby League World Cup 2017
SHARE
THIS



Rugby League World Cup 2017 (RLWC2017) have appointed Match Media to assist in the promotion of the tournament to be co-hosted by Australia and New Zealand in late 2017.

Match specialises in media strategy and buying, digital planning and buying, search, social and analytics and is tasked with raising awareness of the RLWC2017 to deliver high levels of attendance at each game. 

Rohan Sawyer, General Manager Commercial and Marketing RLWC2017 said: “We were impressed with the Match team’s knowledge and enthusiasm for Rugby League as well as their ability to offer all the media services we needed under one roof.

“It’s the aim of the Rugby League World Cup 2017 organising committee to pack the stands with over 450,000 fans, which would be an event record, and we are confident that with the assistance of Match we will deliver a tournament that will Celebrate Rugby League, Inspire Communities and Entertain the World.”

The RLWC2017 will see 14 teams play 28 games in 13 cities over five weeks between 27 October and 2 December 2017 – all hoping to be crowned world cup winners in what is the pinnacle event in international Rugby League.  In addition to playing matches in Australia and New Zealand, there will be three pool matches played in Papua New Guinea in front of some of the world’s most passionate Rugby League fans. 

John Preston CEO of Match Media said: “We are thrilled to be part of the RLWC2017 team. It’s a huge event and a great brief to work on. Whilst the actual event is a long way off, the work to create the building blocks to deliver a successful event starts now, and we can’t wait to contribute to delivering a sell-out event.”

With 11 teams already confirmed, the final three teams will come from the European Qualifying Tournament to be played in October and November this year.  The teams who are still in the race include Wales, Ireland, Russia, Serbia, Italy and Spain.

Please login with linkedin to comment

Old El Paso

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]