MasterChef Pulls A Master Failure By Posting Finalists Before Episode

MasterChef Pulls A Master Failure By Posting Finalists Before Episode
SHARE
THIS



Whoever is running ​MasterChef’s social media account is in trouble, after the Facebook page spoiled the result of the Thursday night’s elimination episode hours before it went to air. 

The Facebook post revealed that fan-favourite Reynold Poernomo was going to be eliminated in the upcoming episode.

The post showed a photo of finalists Georgia Barnes, Billie McKay and Jessica Arnott with the caption: “The final three set a Mystery Box challenge for the judges in tonight’s MasterClass!”

354630-4501e352-310c-11e5-82fc-375b5deeaed9

The offending post was taken down 15 minutes later, but the damage was done. Despite the stuff up MasterChef continued posting teaser pictures of the episode:

Fans were having none of it, taking to social media to air their flaming disgust:

Channel Ten posted a statement apologising: “MasterChef Australia is truly sorry for the earlier post which inadvertently revealed the result of tonight’s episode for a number of our fans. It was a simple human error and we apologise wholeheartedly.”

At least they didn’t blame the intern like Donald Trump did.

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]