MashUp Nabs Karen Spear As General Manager

MashUp Nabs Karen Spear As General Manager
SHARE
THIS



Retail strategy and design consultancy MashUp announced the appointment of one of Australia’s most recognised experts in shopper marketing, Karen Spear, as General Manager.

With over 14 years experience in retail and shopper marketing, Karen joins MashUp from The Zoo Republic where she was Director of Shopper Marketing. Prior to that she was the Australia and New Zealand head of POPAI, the global industry association for shopper marketing and marketing at retail.

Robbie Robertson, MashUp’s Director said, “With more retailers identifying the importance of customer engagement, there has been greater demand for our services to help manage the delivery of connected experiences across physical, digital and brand destinations. Karen’s appointment will help drive this growth. Having represented Australia on global retail platforms and delivered insights based solutions for leading brands; Karen has immense knowledge and hands-on experience in crafting shopper strategies. She is a perfect fit to our team of experts and we are thrilled to have her on board.”

Karen will be based in MashUp’s Sydney office.

“Digital has transformed not only shopper behaviour, but also how consultancies deliver strategy. The team at MashUp are a great combination of experts in different elements shaping retail and shopper behaviour, from branding and spatial design to new technologies such as 3D printing. I am looking forward to using my experience in shopper marketing and global best practices to help channel MashUp’s growth and deliver innovative retail strategy,” said Karen Spear.

Based in Sydney and with divisions in London, Chicago and Singapore, MashUp consults to retailers to define their customer audience, map out customer journeys and develop unique retail experiences across all touch points. Clients include National Australia Bank, Payce, Smile Dental, The Cosmetic Institute and Laser Clinics Australia, Rimmel, Suncorp and Space Furniture.

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine