MashUp Nabs Karen Spear As General Manager

MashUp Nabs Karen Spear As General Manager

Retail strategy and design consultancy MashUp announced the appointment of one of Australia’s most recognised experts in shopper marketing, Karen Spear, as General Manager.

With over 14 years experience in retail and shopper marketing, Karen joins MashUp from The Zoo Republic where she was Director of Shopper Marketing. Prior to that she was the Australia and New Zealand head of POPAI, the global industry association for shopper marketing and marketing at retail.

Robbie Robertson, MashUp’s Director said, “With more retailers identifying the importance of customer engagement, there has been greater demand for our services to help manage the delivery of connected experiences across physical, digital and brand destinations. Karen’s appointment will help drive this growth. Having represented Australia on global retail platforms and delivered insights based solutions for leading brands; Karen has immense knowledge and hands-on experience in crafting shopper strategies. She is a perfect fit to our team of experts and we are thrilled to have her on board.”

Karen will be based in MashUp’s Sydney office.

“Digital has transformed not only shopper behaviour, but also how consultancies deliver strategy. The team at MashUp are a great combination of experts in different elements shaping retail and shopper behaviour, from branding and spatial design to new technologies such as 3D printing. I am looking forward to using my experience in shopper marketing and global best practices to help channel MashUp’s growth and deliver innovative retail strategy,” said Karen Spear.

Based in Sydney and with divisions in London, Chicago and Singapore, MashUp consults to retailers to define their customer audience, map out customer journeys and develop unique retail experiences across all touch points. Clients include National Australia Bank, Payce, Smile Dental, The Cosmetic Institute and Laser Clinics Australia, Rimmel, Suncorp and Space Furniture.

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