Married At First Sight Up On 2016, Struggles To Compete With Return Of MKR

Married At First Sight Up On 2016, Struggles To Compete With Return Of MKR
SHARE
THIS



TV networks battled it out last night with the return of a few tried and tested programs, namely Nine’s Married At First Sight and Seven’s My Kitchen Rules.

Despite the mass amounts of hype and advertising, Nine’s ratings were no match for Seven favourite MKR, raking in just 820,000 metro viewers, per OzTAM figures, versus the cooking show’s 1.309 million viewers.

MKR, now in its eighth season, nabbed top spot for the night, however, slipped slightly from last year’s debut of 1.576 million.

Nine yesterday announced its commercial partners for the blind marriage match up show, with HotelsCombined, KFC, Suzuki and Lottoland all jumping aboard for the ride. Despite struggling against MKR, Married At First Sight still scored 15,000 more viewers than its season three debut last year.

The second episode of 2016 jumped up to pull 1.103 million viewers, so no doubt Nine has its fingers crossed for the next installment.

It was also the night that saw the launch of Seven’s new program Bride and PrejudiceThe Forbidden Wedding, which nabbed 874,000, still beating the metro audience of Married At First Sight.

Nine’s chief sales officer Michael Stephenson said, “We are delighted to see a lift in the audiences across the board for Married at First Sight. In the key demographics, Married is up 27 per cent on AGT last year in 25-54s, 56 per cent with 16-39s and we expect it to continue to perform well in the weeks to come.

“There has also been a very strong reaction to the program online with Married coming number one in the Nielsen Social ratings and the preview of episode one on 9Now drawing more than 47,000 streams ahead of last night.

Married has done what we wanted which is to lift audiences in the demos. With eight more weddings, and more stories to unfold, it will continue to grow audiences in the demographics, which is what advertisers want.”

Seven won the night overall, owning 33.5 per cent of the evening’s metro audiences, while Ten’s I’m A Celebrity…Get Me Out Of Here rustled up an audience of 959,000 on its second night, snagging second in the entertainment stakes.

It’s Sunday launch saw the D-list celebs plus nutty hosts Julia Morris and Chris Brown attract over 1.1 million viewers for the ‘Opening Night’ segment, and 963,000 for the ‘Welcome to the Jungle’ part of the show.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]