Mark Zuckerberg Climbs Back On Top Of Global Media Powerlist

Facebook CEO Mark Zuckerberg delivers a keynote during the Facebook f8 Developer Conference at the San Francisco Design Center in San Francisco on September 22, 2011 in California. AFP PHOTO /  Kimihiro Hoshino (Photo credit should read KIMIHIRO HOSHINO/AFP/Getty Images)
SHARE
THIS



While the real exciting news is that the list has seen the highest proportion of women in its 15-year history, it’s also interesting to note that after a year in which Facebook was used by 1 billion people in a single day, Zuckerberg is back in business.

The founder of social giant Facebook has made it back to the number one spot on the Guardian’s annual power list, after losing to Google’s Larry Page last year.

The list showed the serious weight of US technology groups, with Google co-founder Larry Page (last year’s winner) and the Apple chief executive, Tim Cook, also claiming top spots.

And of course the ladies were a standout of the defining list, with the number of women in the list jumping by more than half on last year to 31.

Our fave lady of the moment Tay Tay and chief executive of media regulator Ofcom Sharon White both landed in the top 10, with the percentage of women judged by the panel to possess impressive cultural, economic and political sway growing from 20 per cent last year.

Zuckerberg made a big claim when he said that one in seven of people on earth used Facebook in August. But on top of organic growth, Facebook expanded in 2015 through its subsidiaries such as Instagram and WhatsApp, which are popular with a younger demographic, and the launch of its Instant Articles.

In the words of one judge: “It’s hard to argue with Facebook’s domination over everything.” The 31-year-old Zuckerberg also tops the list of media moguls under 40.

George Osborne, the UK chancellor, makes an appearance for the first time at number four having redrawn Britain’s media landscape through the introduction of the so-called “Google tax” and forcing the BBC to pay for free TV licences for the over-75s.

Other women on the list include Rebekah Brooks – the chief executive of News UK, which oversees newspapers including the Sun and the Times – and the controller of BBC1, Charlotte Moore.

But in what is sadly not much of a surprise, the list is still overwhelmingly dominated by white males, with just eight non-white members of the list.

Old mate Rupert Murdoch came in at number five.

The top 10

1 Mark Zuckerberg (2 last year)

Founder, chief executive, Facebook

2 Larry Page (1)

CEO, Alphabet; co-founder, Google

3 Tim Cook (3)

Chief executive, Apple

4 George Osborne (new entry)

UK chancellor

5 Rupert Murdoch (7)

Co-chair, 21st Century Fox, executive chair, News Corp

6 Tony Hall (4)

Director general, BBC

7 Jeff Bezos (5)

Founder, CEO, Amazon

8 Taylor Swift (right) (10)

Singer and songwriter

9 Paul Dacre/Martin Clarke (9)

Editor-in-chief, Associated Newspapers (Dacre); publisher, Mail Online (Clarke)

10 Sharon White

(new entry)

Chief executive, Ofcom

Please login with linkedin to comment

Latest News

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.

Social TV – Will You Be At The Party?
  • Advertising
  • Marketing
  • Media
  • Opinion

Social TV – Will You Be At The Party?

Can't keep-up with the goings-on in the Aussie TV industry? Well, hit the couch, pull on the trakkie daks & peruse this.

Opinion

by Rochelle Burbury

Rochelle Burbury
JWT Melbourne Hooks John West’s Creative
  • Advertising

JWT Melbourne Hooks John West’s Creative

You'd only need snog a B&T staffer to know of our affection for the John West oysters in aspic & smoked mackerel ranges.

by B&T Magazine

B&T Magazine
Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong
  • Marketing

Sydney-Based Tech Marketing Firm, Law Of The Jungle, Scoops Top International Gong

Sydney-based online cloud solution for marketing compliance, Law of the Jungle, has beaten the world’s best firms to win a prestigious RegTech Markets 2017 Spotlight Award. RegTech Markets, a global community for regulatory technology, inaugurated these awards to “shine a light on the world’s best and brightest RegTech companies”.  A panel of 30 industry experts […]

Is This The Bleakest Christmas Ad Ever?
  • Campaigns

Is This The Bleakest Christmas Ad Ever?

Tired of pretty people pulling bon-bons in your Christmas campaigns? Well, here's one to slash the wrists to instead.

by B&T Magazine

B&T Magazine
The Truth About Native Advertising!
  • Opinion

The Truth About Native Advertising!

Do you stammer about the office, railing against native advertising's great untruths? Read this and stop scaring people.

Opinion

by B&T Magazine

B&T Magazine
Why Are We Only Just Starting To Use VR To Train Staff?
  • Opinion
  • Technology

Why Are We Only Just Starting To Use VR To Train Staff?

In this opinion piece, PHD’s news business and marketing manager, Chloe Hooper (pictured below), argues why all agencies should be embracing VR to change the way they operate internally. Virtual reality (VR) is something most of us have had exposure to, but how many of us are really exploiting its potential to grow our people […]

Opinion

by B&T Magazine

B&T Magazine
PRIA Announces Winners Of 41st National Golden Target Awards
  • Marketing

PRIA Announces Winners Of 41st National Golden Target Awards

The Public Relations Institute of Australia (PRIA) last night announced the winners of the 41st National Golden Target Awards at a glittering ceremony hosted by Aussie actor and TV host Shane Jacobson at the Sydney Opera House. A sold-out crowd of more than 160 PR and communication professionals from around the country came together to […]

Personalisation At Scale: Targeting Audiences With People-based Marketing
  • Marketing
  • Opinion

Personalisation At Scale: Targeting Audiences With People-based Marketing

In this opinion piece, Indy Khabra (pictured below), national managing director at Amnet ANZ, explains power of the the people-based marketing equation, and also reminds marketers that they cannot afford to take data for granted. We are all talking about it. We all want it. We are all trying to get it. It’s that one-to-one […]

Opinion

by B&T Magazine

B&T Magazine