Mark Britt to depart Mi9

Mark Britt to depart Mi9
SHARE
THIS



B&T can now confirm that Mi9 CEO Mark Britt will depart The Nine Entertainment Company as CEO of Mi9.

Nine CEO David Gyngell met with staff at 11.30 this morning to announce the new managing director of digital for the merged company would be Alex Parsons, who re-joins the company from his current role of CEO RateCity.

B&T has been told by several sources close to Britt that he had been offered the role of MD digital, but had declined the offer.

Britt will be moving to Kuala Lumpur to head up Catcha Group, an international investment group that controls numerous companies involved in media, new media, online classified and e-commerce.

Since taking on the CEO role in 2011 – at what was then known as ninemsn – Britt spearheaded the expansion of the business to incorporate a range of new investments and advertising technologies. He then drove the corporate rebrand of Mi9.

Britt has a wealth of executive and commercial experience in online, advertising and consumer technology fields and the Australian, European and Asia-Pacific markets.

In the internal email from NEC, a source said that the new appointment to the head of digital was “surprising” and “not what had been canvassed”.

The release from NEC is below:

David Gyngell, Chief Executive Officer of Nine Entertainment Co. today announced changes in the management structure at Mi9 which respond to an ever-developing environment within the company.

“As the media industry evolves, it is important that Nine Entertainment Co. continues to adapt its operational approach. Most recently, we have combined our free-to-air and digital sales teams recognising the increasing integration of television and digital, and we continue to move towards integrating key support functions. Given the market leading positions and our 100% ownership of the Nine Network and Mi9, we are now uniquely positioned to seamlessly align these businesses and we will continue to work towards further operational integration.” Mr Gyngell said.

In light of this changed structure of the Mi9 business, Mark Britt, Mi9 CEO, has elected to pursue other opportunities across Asia while remaining connected with NEC in a strategic capacity. Mark played an invaluable role by independently leading the Mi9 business when it was a joint venture with Microsoft and has led the successful integration of the business into the NEC Group since NEC’s move to full ownership late last year.

Mark will remain involved with the NEC Group in a part time strategic advisory capacity with this term extending to 31 March 2016 – enabling NEC to continue to tap into his depth of digital expertise and strategic capability.

“Mark is well regarded as one of the pre-eminent thought leaders in the digital space, so I am pleased that we have been able to retain his insights and guidance into the future.” Mr Gyngell said.

“I would like to thank him for his contribution and wish him well in his future endeavours.”
Mr Gyngell said the next phase of the development of the Mi9 business would provide many new opportunities and announced the appointment of Alex Parsons as Managing Director, Nine Digital, who re-joins the company from his current role of CEO RateCity.

Alex will progressively transition into his new role, bringing his senior leadership experience and knowledge of the business to continue the growth and development of Mi9’s market leading team. “I’m pleased to have Alex return to the digital business. He has been a part of our company for many years and I’m confident the transition to the new management structure will proceed smoothly,” Mr Gyngell said.

Mark Britt said: “I have had a fantastic three years leading Mi9/ninemsn. The business has come through huge change, moving from business a successful joint venture to a fully integrated part of NEC with a really bright future on the horizon. I’ve been presented with a rare opportunity to start a new business that only comes along once in a lifetime.

I’d like to thank David for his support in allowing me to pursue this, while staying on with Nine in an advisory capacity at least until 2016. I look forward to working with Alex Parsons as Mi9 continues to evolve as a key part of the best positioned media company in the country”.

Alex Parsons said: ‘Having worked with Nine Entertainment Co. for a number of years, most recently running their RateCity joint venture, I am very excited about taking Nine’s broader digital media assets into the future.’

Mr Gyngell said StreamCo, NEC’s newly formed SVOD business headed by Mike Sneesby, was moving rapidly from a technology business into a creative content business as it approaches a launch later in the current financial year. As this business moves into a pre-launch phase Mike will report directly to Mr Gyngell.

Broader NEC strategic digital responsibilities would be assumed by the NEC Group Strategy team under Melanie Kansil who has a background of hands-on experience across a range of digital businesses.

Latest News

Women In Media Profile: Kirsty Bloore
  • Media

Women In Media Profile: Kirsty Bloore

Bereft of any Monday motivation? Let today's Women in Media profile be like low-current electric waves to the brain.

by B&T Magazine

B&T Magazine
Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business
  • Media

Carat & Initiative Share The Spoils In WA Government’s $65 Million Media Business

IPG’s Initiative and Dentsu’s Carat have both been awarded a slice of the West Australian government’s $65 million spend. The government account is broken into two entities – campaign and non-campaign – each with its own agency roster. Carat has retained its long-standing position on the agency panel for all campaign work, which accounts for […]

A Golden Opportunity! Lucky Numbers For Sale!
  • Marketing
  • Partner Content

A Golden Opportunity! Lucky Numbers For Sale!

In case you missed it last week, a very lucky phone number – 1800 80 80 80 – is up for sale. And it could be yours!

Partner Content

by Customer Connect

The AppNexus Marketplace Launches Guaranteed Views
  • Technology

The AppNexus Marketplace Launches Guaranteed Views

AppNexus, the world’s leading independent advertising technology company, today announced the launch of Guaranteed Views, a marketplace product that changes the way advertising is bought and sold on the open internet. Guaranteed Views enables marketers and agencies to pay only for ads that are measured as viewable and is the first programmatic product that enables 100% viewable buying at scale outside of Facebook and Google.

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%
  • Marketing

Dentsu Aegis Network Predicts Australian Ad Spend Growth Of 2.8%

• Ad spend in Australia forecast to grow by 2.8% in 2018 , with main drivers of growth in Government, Retail, Finance and Gambling sectors. • Global advertising spend to grow by 3.9%, revised up from 3.6% in January 2018. • Digital to overtake TV for the first time, to reach 38.4% of global share (TV 35.5%). In 21 out of the 59 markets tracked, digital will be the leading advertising channel in 2018. • One quarter (25.2%) of global ad spend will be delivered through mobile devices for the first time.

Pac Mags Appoints New Client Strategy Director For Victoria
  • Media

Pac Mags Appoints New Client Strategy Director For Victoria

Seven West Media’s Pacific Magazines has announced the appointment of Emma Baston as client strategy director for Victoria. Baston has worked in senior digital media buying and planning roles at various agencies including UM Australia, Cummins&Partners and MindShare, with exposure across the strategy, communications and creative process. She has also worked at Facebook in a […]

Seamless pattern of a crowd of many different people profile heads. Vector background.
  • Media

SBS Launches Diverse Communities Content Initiative

SBS has launched the Short-Form Content Initiative, a commitment to providing increased opportunities for Australian creatives from diverse communities through the commissioning and production of content for SBS On Demand. SBS has partnered with five of Australia’s screen agencies, including Film Victoria, Create NSW, Screen Queensland, Screenwest and South Australian Film Corporation. The initiative aims […]

BIG W Unveils Toy Mania Via M&C Saatchi
  • Campaigns

BIG W Unveils Toy Mania Via M&C Saatchi

BIG W, the home for families, fun and entertainment, has today launched its annual toy sale campaign – Toy Mania. Running until 11 July, the campaign showcases the frenzy and hysteria that comes with the BIG W toy sale. It also highlights that buying toys can be just as fun as playing with them and […]

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’
  • Technology

Datorama Launches AI-Supported Data Visualisation Tool ‘Data Canvas’

Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualisation capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have […]

Who’s Looking The Goods At Cannes Lions 2018
  • Opinion

Who’s Looking The Goods At Cannes Lions 2018

In this opinion, Fjord lead Bronwyn van der Merwe (pictured below) discusses the work to look out for at Cannes Lions 2018. I fully expect there will be some staggering examples of creative brilliance at Cannes Lions this year, and I’d recommend anyone going resists having their attention pulled by projects that are largely based on […]

Opinion

by B&T Magazine

B&T Magazine
We Are Social Acquires Socialize
  • Media

We Are Social Acquires Socialize

We Are Social has acquired Socialize; however, it will not be renamed We Are Socialize or even Margaret for that matter.

Global Marketing Player adm Appoints Country Manager For Australia & NZ
  • Marketing

Global Marketing Player adm Appoints Country Manager For Australia & NZ

International marketing services business adm Group Ltd has appointed Matt Cave as its country lead for Australia and New Zealand. Cave (pictured above) has more than 25 years of industry experience in the Asia-Pacific region, and will be instrumental in driving adm’s expansion throughout Australia and New Zealand. With 26 offices in 19 countries around […]

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”
  • Media
  • Technology

Weploy CMO Ben Eatwell: “We Want To Help Businesses Challenge The Status Quo”

Weploy began with a shared realisation between two friends that recruiting quality staff had become too complicated and it was high-time so declutter the process. Based in Melbourne, the start-up combines Tinder-style online skills-matching with Australian job market, and in doing so, rids eager employers of the strenuous – and at times incredibly uncomfortable – […]

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James
  • Marketing

Nielsen Acquires Sydney-Based Media Analysis Business Landsberry & James

Nielsen has announced it has acquired Landsberry & James (L&J), a leading media analysis and software company based in Sydney, Australia. L&J designs, develops and markets software across the entire media analytics, planning, buying and post analysis process for television, digital, radio, advertising expenditure and advertising creatives. Nielsen’s investment in L&J enables an unparalleled and powerful […]

Pac Mags’ Home Beautiful Partners With Harvey Norman To Launch ‘Cooks Co-Op’
  • Marketing
  • Media

Pac Mags’ Home Beautiful Partners With Harvey Norman To Launch ‘Cooks Co-Op’

Home Beautiful and Harvey Norman have partnered on a new content series which will transform a quintessential Aussie shed into a field-to-fork restaurant whilst showcasing culinary local heroes. In 2012, Martin Boetz (pictured above, right) – the chef behind the cult following of Longrain during his 13-year stint – escaped the bustle of the big smoke […]

Music Feeds & Purple Sneakers Join Forces
  • Media

Music Feeds & Purple Sneakers Join Forces

Music Feeds and Purple Sneakers have unveiled a new strategic partnership that will allow music industry and direct advertisers to extend campaign bookings across all Purple Sneakers digital platforms when booking with Music Feeds. Founded in 2005 by Martin Novosel as a club brand and events company, Purple Sneakers is a key player in the Australian […]

by B&T Magazine

B&T Magazine
Headway & App Annie Get Ready For FIFA 2018
  • Media
  • Technology

Headway & App Annie Get Ready For FIFA 2018

Headway, the leading data-driven media buying company, has teamed up with market data and insights company AppAnnie. Together, the companies have unveiled The App Marketer’s Guide to the World Cup – a whitepaper designed to help app marketers succeed. Every year, flagship sporting events are breaking the internet with increasing viewership and the 2018 FIFA World Cup […]

Twitter Makes In-Stream Video Ads Available To All
  • Advertising
  • Media

Twitter Makes In-Stream Video Ads Available To All

Social media giant Twitter has announced it’s making in-stream video ads available to all advertisers – including self-serve – across 12 markets, including Australia. The popular video format attaches pre-roll content in front of premium publisher videos and highlights. The 12 international markets where Twitter’s in-stream ads will be available are Australia, Brazil, Canada, France, […]

Australian Alliance For Data Leadership Appoints New CEO
  • Advertising
  • Marketing

Australian Alliance For Data Leadership Appoints New CEO

The Australian Alliance for Data Leadership (AADL) has announced the appointment of credentialled senior executive Stephen Porges as its new CEO. Porges currently sits on a number of company boards, has considerable public and private sector listed company management expertise, and has been instrumental in successful data-driven businesses. He also brings CEO skills gained at […]

Business , Nicola Lewis poses for a portrait in Surry Hills. Lewis is being appointed to run WPP's GroupM in Australia and New Zealand.  
Pic Jenny Evans
  • Media

Women In Media Profile: Nicola Lewis

GroupM investment chief Nicola Lewis is grilled in latest Women in Media profile. It's more a gentle simmer, really.

by B&T Magazine

B&T Magazine