International media executive and entrepreneur, Mark Brandon, will join the Multi Channel Network (MCN) senior management team as chief data officer and will report to CEO Anthony Fitzgerald.
Brandon will lead MCN’s Multiview research, insights and analytics team, plus drive the company’s data development strategy. He will work closely with MCN’s stakeholders Foxtel, Network Ten, Fox Sports, Telstra Media, clients and ad tech supply chain partners to evolve MCN’s data proposition and roadmap. Mr Brandon will also manage MCN’s key research relationships with OzTAM and Quantium.
Brandon began his career in agencies before moving to UK broadcasters ITV and Channel 4, where he led early stage activities in interactivity and digital.
He then co-owned and ran his own interactive services business before being tempted back to corporate life by UK multi-platform giant Virgin Media, where he led advanced advertising and data initiatives. Most recently, he has been successfully running his own consultancy business MB Media Advisory, working with big and small companies in the UK, USA and Australia.
Brandon has extensive general management experience, as well as significant technology competence. He has also had direct experience with company mergers and acquisitions, and of raising finance from VCs, private equity businesses and angel investors.
Anthony Fitzgerald said of the appointment: “Mark has unparalleled global expertise in advanced advertising and data initiatives. We have been fortunate to have benefitted from Mark’s wisdom and insights in an advisory capacity for some years now, so we are delighted to have persuaded Mark to export his talents and expertise into our market and our business on a more permanent basis,.
“This is a huge gain for MCN and the Australian media industry as Mark brings a unique set of skills and an entrepreneurial approach. MCN has built one of the most accurate and credible data platforms in the world and under his leadership, we look forward to expanding our analytics product suite to the benefit of clients and the industry.”
Brandon commented: “I am incredibly excited to be joining MCN as the business looks to develop its market leading initiatives in Multview, MCN programmatic TV and it’s commercial partnerships. Data will become an increasingly important part of the dialogue that MCN has with its stakeholders, customers and supply chain partners, and I look forward to making my contribution to shaping those discussions to mutual benefit in the months and years ahead.”
Brandon will commence his role immediately.