Marie Claire Puts Brands in Hands With The Parcel

vintage style parcels wrapped with rope, on old oak table
SHARE
THIS



Pacific Magazines’ marie claire is launching an Australian first with The Parcel, a sampling service that sees Australia’s most trusted magazines collate the best and latest in beauty and cosmetics.

Driven by the power of recommendation and finding a new way for advertisers to connect with their core consumers, The Parcel is a premium box of deluxe beauty product samples hand-picked by marie claire editors and delivered to consumers door.

The first of the quarterly seasonal Parcels is the ‘Spring Edit’ which features full and deluxe sample sizes of new-season, must-have products valued at more than $100 from Lancôme, O.P.I., L’Oréal Paris, Revlon, Benefit Cosmetics and more.

MC_Parcel_web

“This is an innovative way for advertisers to engage and inspire consumers in a way that is authentic and has the money-can’t-buy recommendations from highly regarded editors. In addition every product will be surveyed delivering best practise consumer insights.

“The Parcel puts the brands into the hands of consumers who turn to marie claire for advice and direction and delivers the right audience for advertisers,” said Pacific Magazines director of magazines, Peter Zavecz.

Lancôme general manager Ed Holmes said: “The Parcel offers a great opportunity to target and sample our iconic products and innovations to a highly engaged beauty audience. It complements our media strategy by allowing trial of our latest innovations in a premium and engaging way.”

Revlon marketing director Tracey Raso added: “Revlon are excited to be a launch partner of marie claire The Parcel, a prestige platform for brands like us to show case our new products direct to the reader in an engaging and desirable platform.”

Demand for the limited edition spring Parcel has been strong with sign-ups exceeding targets. There are a range of sign up options for consumers, including a single Parcel for $25, seasonal Parcels (can be cancelled anytime) delivered every quarter, a year’s worth for $90 or a $149 annual bundle of four Parcels and 12 months of marie claire magazines, saving 25%.

The Parcel website also features a blog with sharable content and Zavecz expects The Parcel community to grow organically through its dedicated site and other marie claire online platforms.

“We will also be launching The Parcel by Girlfriend in December and consumers can register their interest already on the site,” he said.

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine