Fashion magazine marie claire has announced the launch of The Style Set, a network of fashion and style influencers.
The Style Set boasts a number of Australia’s most recognisable influencers as founding members, including: Sara Donaldson of Harper and Harley, Jessie Bush of We The People, Brooke Testoni and Kaitlyn Ham of Modern Legacy.
Jackie Frank, general manager – fashion, beauty and health comments, “The Style Set pairs the authority of the marie claire brand with the individuality and reach of some of Australia’s best-known influencers. This allows us to deliver our clients and brand partners authentic content that can be amplified across multiple platforms.”
The Style Set will create content for marieclaire.com.au as well as regular looks and shopping stories on Styledbymarieclaire.com.au, which is a curated, interactive personal shopping website which combines an ecommerce platform with expert styling advice.
Nicky Briger, editor, marie claire, commented, “We’re delighted to launch the marie claire Style Set.
“These style powerhouses, together with the marie claire brand, will deliver the very best in fashion and style trends and I’m confident our readers will relish the regular contributions which will further transform the way consumers interact with brands.”
In addition to online editorial executions, The Style Set members will also collaborate on selected marie claire advertising briefs.
Sara Donaldson comments, “marie claire has an incredible reputation of being one of the country’s best well rounded women’s magazines, so it’s a lovely complement to have been asked to join the new Style Set and work with the marie claire team.”
Collectively, The Style Set has more than 1.1 million followers on Instagram and over 483,000 followers on Facebook. Additional influencers will be announced in the coming weeks.