Marie Claire Extends Fashion And Style Influencer Network

Marie Claire Extends Fashion And Style Influencer Network
SHARE
THIS



marie claire has announced 13 additional influencers have joined its fashion and style network.

The news follows the recent launch of The Style Set, a network of Australia’s most recognisable influencers who curate interactive expert styling advice and personal shopping content across styledbymarieclaire.com.au and marieclaire.com.au. Founding members of The Style Set include Sara Donaldson of Harper and Harley, Jessie Bush of We The People, Brooke Testoni, and Kaitlyn Ham of Modern Legacy.

An additional 13 influencers have now signed on as featured stylists to contribute to StyledBy marie claire, including Jasmin Howell of Friend In Fashion, Kim Jones, Jiawa Liu of Beige Renegade, Marcia Leone of Not So Mumsy, Hermione Underwood of Hermione Olivia, Erin Maxwell of Love Shop Share, Lisa Hamilton of See Want Shop, Clare Fabb from Style by Yellow Button, Ally May Hayward, Danielle and Nicole from When Words Fail, Jamie-Lee Burns of Mademoiselle, Demi Harman and more.

Together, The Style Set and network of featured stylists reach a social audience of approximately 2 million. This is in addition to marie claire’s own social audience of more than half a million followers.

Jackie Frank, general manager – fashion, beauty and health commented: “For the first time, our advertisers and clients can tap into StyledBy marie claire’s influencer network allowing them to not only reach a whole new audience across multiple platforms, but also benefit from the marie claire brand halo.”

The influencers will contribute as stylists on StyledBy marie claire, creating looks and shopping stories for our fashion-obsessed readers. StyledBy marie claire is an interactive personal shopping website. Every day, the marie claire fashion team creates new looks and outfits, as well as stories that distil fashion trends and offer styling tips.

In November, more than 97,000 Australians visited StyledBymarieclaire.com.au, and the site launched its own Facebook page. More than 260,000 Australians visited marieclaire.com.au in November.

“We’re delighted that StyledBy marie claire can bring together so many influencers, stylists and editors in one place,” Anna Saunders, marie claire’s executive editor, Digital said. “All the 17 featured stylists and influencers who contribute to StyledBy marie claire have their own unique aesthetic – whether that’s luxury fashion, high-street style, or fitness and athleisure.

“Their contribution to StyledBy marie claire, plus the daily looks and shopping stories created by marie claire’s fashion team, means that there’s something for everyone on StyledBy marie claire.”

In addition to online editorial executions, the influencers will also collaborate on selected marie claire and StyledBy marie claire advertising briefs. “I’m super excited and proud to be a part of the marie claire family as a featured stylist,” Ally May Hayward of Substance.cc said.

Please login with linkedin to comment

dulux InfoReady

Latest News

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great
  • Marketing

Enero Agencies Team Up To Reveal What Makes A Brand Truly Great

Insight and strategy consultancy The Leading Edge has conducted research into what makes a brand great. In partnership with its sister Enero group agencies Hotwire and Orchard, the report identifies five specific roads that take brands from good to great to greatness. The findings reveal that brands which encompass greatness have five distinct qualities: passionate vision, a sense […]

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation
  • Campaigns

HP & Planet Ark Help Aussies Face Up To Plastic Pollution With Monster Installation

Australia is home to some of the deadliest predators in the world. But nothing has posed a greater threat to our environment and marine life than single-use plastic. A new report by HP and Planet Ark released last week found that Aussies rate marine plastic pollution as their top concern when it comes to environmental […]

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’
  • Media

HP & Spikes Asia Announce Finalists Of ‘Young Spikes Design Competition’

Ten teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018. The competition garnered 123 submissions – the most of any Young Spikes competition – from executives aged 30 and under across the Asia Pacific and Japan. […]

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler
  • Media

Director Appointment Strengthens Corporate Affairs Specialist Wilkinson Butler

Corporate affairs agency Wilkinson Butler is delighted to welcome Nick Albrow to join its board as a director. Albrow joins chairman Peter Wilkinson and managing director Andrew Butler as the business builds on its reputation as one of the leading crisis and issues firms in Australia. Joining in September 2017 as an account director, Albrow has […]

Mastercard Marketing Chief Sarah Pike Exits
  • Marketing

Mastercard Marketing Chief Sarah Pike Exits

Mastercard marketing boss Sarah Pike has exited. Sadly, not via a half-pike somersault with twist, but the actual exit.

by B&T Magazine

B&T Magazine
Adobe Appoints New ANZ Marketing Director
  • Marketing
  • Technology

Adobe Appoints New ANZ Marketing Director

Adobe announces new ANZ marketing 'big cheese' who's set to go by the title of marketing director and not Queen Gouda.

by B&T Magazine

B&T Magazine
Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm
  • Media

Publicis Media Agencies Named ‘Leaders’ By Independent Research Firm

Publicis Media agencies Zenith and Starcom were named a ‘Leader’ and a ‘Strong Performer’, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select companies that Forrester invited to participate in this evaluation of the media agency landscape. Zenith received the second-highest score in the ‘Strategy’ and ‘Current Offering’ […]