To mark Equal Pay Day tomorrow, marie claire is bringing together 30 popular brands to offer a discount equal to the gender pay gap percentage.
According to the Workplace Gender Equality Agency, the Australian pay divide currently sits at 14.6%. August 31 has been chosen as Equal Pay Day because Australian women would need to extend the financial year to this date to earn the same annual salary as men.
As part of its ongoing campaign to close the gender pay gap, marie claire is running a digital campaign offering a 15% discount on a range of top-selling Australian brands on Equal Pay Day.
Thirty companies have aligned with the initiative including Cue, Veronika Maine, Dion Lee, The Iconic, Trenery, Alice McCall, Ginger & Smart, Manning Cartell, Parlour X, Peter Alexander, One Teaspoon, Jac + Jack, Spell & The Gypsy Collective, Napoleon Perdis, Benefit, The Daily Edited, SENSO, Fashion BNKR, Stylerunner, Hard To Find, First Base, Witner, Glamazon, My Chameleon, Sand & Sky, Thomas Sabo and Bellabox.
Pacific will also offer the discount for all magazine subscriptions, including marie claire, InStyle, Better Homes & Gardens, Home Beautiful, New Idea, Who, Women’s Health, and more.
“Women make up half the population, yet are paid 14.6% less than men – a figure that’s barely shifted over the past two decades,” said marie claire editor Nicky Briger.
“marie claire has been championing to close the pay gap for 15 years, and while there’s still work to be done, this campaign, supported by some of Australia’s top brands, will raise awareness of this important issue.”
On August 31, marie claire will promote the participating brands right across its 1.2 million touch points plus across the Pacific network. Editorial support, social media and advertising placement will drive readers to click through to redeem the discount on retailers’ sites.