In this opinion piece, digital marketing exec Divyesh Aegis breaks down Artificial Intelligence and its role in advertising…
Artificial Intelligence is something that was considered to be a part of science fiction not many years ago. With the rapid advancements in all the leading industries, the technology is a reality today.
Artificial Intelligence is the imparting of knowledge and the skills of decision making to machines.
The applications of Artificial Intelligence are unfathomable, and its potential is immense.
Artificial Intelligence is helping companies do a lot with their most important commodity-time.
As computers have become intelligent, humans are getting rid of the monotonous and the repetitive tasks and getting them done by computers.
Computers Behaving Like Humans – The Pros
When computers completely replicate the human behaviour, humans will take charge of the more emotional and strategically jobs in the industries.
All the repetitive tasks in today’s workplaces across sectors will become extinct – at least for humans.
Digital and virtual assistants have already started learning about the nitty-gritty of communication, and as the technology matures and advances, we will have a digital assistant by our side who will read our facial expressions, identify our needs, and take care of all the tiny and huge tasks that we handle on our own today.
Our schedules will be managed by AI-enabled applications, our cars will be AI-enabled, and our workplaces will be transformed.
As computerized programs step into all realms of life, the scope for errors will be reduced.
The only manual error that would exist would be because of the program and Java application development of AI software programs.
Some people believe that it is naive to assume that AI will replace all crucial jobs of tomorrow.
These people point out that newer areas will be constructed where human touch will be hard to replicate, and here the humans will have far more possibilities and potential use cases!
Computers Mimicking Humans – The Cons
Artificial Intelligence has data at its core.
The first challenge of leveraging AI in all fields relates to data security.
With all of the sensitive data regarding human behaviour patterns available on the Internet, there is a lot of risks to think about.
Some other societal concerns are also crucial for Artificial Intelligence to succeed as a technology among the human generation.
There should be ethical principles and guidelines in place to prevent the impact of AI on the human society.
AI can be accepted completely when it works in conjunction with humans towards accomplishing shared goals.
If this is how Artificial Intelligence is developed and implemented, there will be a brighter and a safer technology-driven future for us.
The ongoing impact of the technological change will turn more fierce and widespread as Artificial Intelligence continues its path towards maturity and popularity across industries.
Mankind Shaping AI or AI Shaping the Mankind
With a mix of challenges and opportunities, as we shape the future of AI, the technology will also significantly alter our realities.
Google’s CEO, Sunder Pichai recently made a statement where he said that AI will soon be more profound than electricity or fire and that the technology is one of the most important things humanity is working on.
Pichai is considered one the most influential leaders in the technology space, and his words direct us to think about AI in the only way possible now- a widespread phenomenon that will engulf us all.