‘Man Up. Speak Up.’ Campaign Launches After ABC Documentary Series

‘Man Up. Speak Up.’ Campaign Launches After ABC Documentary Series
SHARE
THIS



The three part series Man Up TV documentary series shown on ABC concluded last night (repeated on ABC 2 tonight).

In the series Triple M’s Gus Worland explores what are the contributing factors to the alarming rates of men’s suicide in Australia. To see his adventures head to manup.org.au

At the conclusion of the documentary Gus decided that he wants to communicate with everyday Australian men via an advertising campaign and encourages them to talk and express themselves, especially when feeling down.

The ad ‘Man Up. Speak Up.’ was created with the assistance of Adam Ferrier and Adam Hunt.

Adam Hunt said “There is nothing more powerful than men seeing other men cry – because it happens so rarely in media, advertising, and real life. Most blokes think they have to go behind closed doors before they can let out a tear. We wanted to ‘out crying’, and make it ok for guys to express themselves. The extreme close up, on a faded background aims to bring out the emotion of all the men involved – so you connect and feel what they feel.”

Adam Ferrier said “All little boys and girls cry, it’s necessary for survival. However, at some stage in their development many young guys learn it’s not ok to cry or express themselves. We wanted to reflect back the absurdity of this situation.”

The documentary, ad, and overall project was supported by Movember and the University of Melbourne.

CREDITS

Adam Hunt, Advertising Person

Adam Ferrier, CSO, Cummins&Partners

Production: Heiress Films

The Movember Foundation

University of Melbourne

Director: Ben Lawrence

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]