MAN UP: One Bloke’s Mission To Save Aussie Men

MAN UP: One Bloke’s Mission To Save Aussie Men
SHARE
THIS



Man Up is a project that aims to get to the bottom of the male suicide crisis. The project includes; a documentary series screened on the ABC, a content driven social media campaign, and a scientific research project.

Man Up was principally financed by the Movember Foundation in association with the University of Melbourne. It was produced in association with the Australian Broadcasting Corporation, and is an Heiress Films Production.

THE TV SERIES

The three part-part documentary series will air on ABC TV and ABC iview at 8.30pm on Tuesday nights, beginning October 11. Hosted by Triple M radio personality Gus Worland, the series aims to explore why there are so many male suicides in Australia each year. In doing so, the project aims to effect real social change and hopefully even save a few lives.

Harden up. Suck it up. Man Up. We’ve been telling our boys and men this for years, but it turns out this is a health risk. Suicide is now the leading cause of death for Australian men aged 15-44 and alarming new research suggests that some men choose to take their own life, rather than appear weak by asking for help.

Man Up follows salesman-turned radio star Gus as he traverses the hairy world of masculinity. Having lost a best mate to suicide, Gus is on a mission to find out why we’re losing our men. He meets with the men and families who have been impacted, and the incredible groups who are making a difference.

Gus’ journey leads him into the world of advertising where he enlists some of the country’s top advertising minds to help him get the message out to as many people as possible. However, a little knowledge can be a dangerous thing, and like all best-laid plans, this one is about to go sideways.

Can Gus dig deep and get back on track? Or is he fighting a losing battle? Gus’ journey, often funny, is necessary viewing for every man and the people in their lives.

THE SOCIAL CAMPAIGN

Following the airing of the series, an extensive social campaign will continue the conversation. Extensive footage, tips and tools for blokes, and entertaining moments of Gus’ journey have been captured and housed at www.manup.org.

Jump onto the website to check all the facts, extra clips and to join the conversation. It could save a life. This content will continue to be disseminated post the final episode of MAN UP. We want you to help keep the movement going. You can visit the site now, as well as follow Gus’ journey @manuptvseries #ManUp and #ABCMANUP.

THE RESEARCH

Man Up is a sincere attempt to get people to change their attitudes about what it means to be a man, and some of the potentially damaging behaviours we expect of men.   As such, the series is being scientifically evaluated by the University of Melbourne.

The team there, headed by Professor Jane Pirkis is looking at understanding whether there is a measurable shift in help seeking behaviour and attitudes to masculinity after viewing the series. These results will be made available during the series.

 

Please login with linkedin to comment

Latest News

Introducing More Ways To Shop On Instagram
  • Media
  • Technology

Introducing More Ways To Shop On Instagram

‘Tis the season of wish lists and gift giving! With the holidays just around the corner, we’re making it easier than ever to turn to Instagram for all of your holiday shopping needs. In September, we expanded Shopping on Instagram with the introduction of product stickers in Stories, so you can easily learn more when […]

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]