Mamamia Glowing Ahead of New Site Launch

Mamamia Glowing Ahead of New Site Launch

The Mamamia Network will launch a new brand tomorrow, health and beauty site The Glow, designed to be read on mobiles first.

This story was originally published by The Australian

The Mamamia Network will launch their new health and beauty site The Glow tomorrow according to The Australian. What fascinates us at B&T is how The Glow's model will steer away from the average news site, instead focusing on images rather than words. The site is designed primarily for their mobile users too.

Editor-in-chief Jamila Rizvi said the site aimed to specialise in what is achievable for its readers, rather than elusive, aspirational content and will focus on images over words, with content organised in short grabs interspersed with visuals.

“More than 50 per cent of our traffic is now coming on mobile,’’ Rizvi said.

“I used to read magazines in the bath, on the train, in bed. We’re seeing more and more traffic from tablets. But the phone is a very intimate device. No one sits in bed with a magazine any more.”

Magazine publishers Pacific and Bauer Media might take issue with that statement: while sales of print mastheads across all categories are challenged, magazine circulation is holding up better than continuing double-digit declines in advertising revenues might suggest. But with the rise of digital-only titles comes the chance fully to explore the social media networks that are essential to such sites reaching a large audience, including fast-growing visual social networks such as Instagram and Pinterest.

Take a peek at the full yarn here.