Malaysia Airlines Announces New Head of Marketing

Malaysia Airlines Announces New Head of Marketing
SHARE
THIS



Malaysia Airlines announced the appointment of Schrene Goh Miow Ying as Head of Marketing, effective 15 December 2016.

She brings to the organization more than 15 years in regional marketing and digital experience in various industries including aviation, telecommunications and consumer goods.

Schrene was most recently the head of marketing, communications, brand and digital for U Mobile where she was oversaw the digital engagement and overall direction of the department. In just one year under her leadership, U Mobile won Malaysia’s Strongest Brand Award 2016 in the Telecommunications category.

Prior to this she was with AirAsia for over five years, as marketing manager in 2010 for the entire ASEAN network including the India market. Whilst there she successfully turned the India market to profit and grew Ancillary Income from just RM800k (approx. $243k AUD) to more than RM1Bil a year.

Schrene graduated with a Bachelor’s Degree in Marketing at Multimedia University.

Please login with linkedin to comment

Alzheimer's Australia

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?